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The INFORM Consumers Act is a US federal law designed to increase transparency for online customers. This law applies to you if you’re a high-volume third-party seller, meaning you’ve made 200 or more transactions resulting in $5,000 or more in gross revenue over a 12-month period.
Under this law, we must collect and verify your name, a government-issued identification document, a business address, bank account information, a working email address, a working phone number, and a tax identification number.
This information is collected and verified through your Seller Central account. Once verified, certain details including your business name, address, and contact information are displayed on your seller profile page so customers can identify who they're buying from.
Your account can be deactivated if you don't complete required verification or certification steps when requested. If your account is deactivated, follow the reactivation steps in the account deactivation email we sent you, or go to Reactivate your account at the top of the Account Health page in Seller Central.
Keeping your account information current helps you stay compliant, avoid disruptions, and build trust with customers.
To ensure your account is up to date, take the following steps:
- In Seller Central, click Settings, then Account Info.
- Review your information and update where necessary.
- Complete your annual certification when prompted.
To learn more, go to About the INFORM Consumers Act.