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6 Tips To Boost The Effectiveness Of Product Images In Your Amazon Listing
A Guest Post from Discount Coupon Sender
Visual appeal is always a major step in boosting the conversion rate of your Amazon Products. Safe to say, a customer would definitely be bewitched by the same product which is listed better with perfect product images & details rather than one which is not.
Product image needs to be optimized in a way that gives a customer positive vibes & influences their behavior to ensure they have the perfect shopping experience which results in the generation of revenue.
Tip #1: Keep the image clear & precise
Ensure that the image that you have chosen is clear & precise. It is generally preferred that you use 3D rendered images instead of 2D images, especially for your first image in your product listing to comply with Amazon Standards.
A general rule of thumb here would be to use an image that featured at least 85% in the photograph with a white background. Special care to be taken to use realistic colors, focussed & well lit so your customers will get the actual feel of the product.
Tip #2: Maximize the number of images
Ideally, you would want to have all 7 images for your product listing on Amazon. This includes 1 main pic & 6 additional images.
Don’t you have enough pictures? Get creative. By using HQ images from various angles of your listed product, shoppers will have a much clearer understanding of the product they’re about to buy.
Also, it’s better to be safe than sorry. Follow the list of Amazon’s Product Image Requirements to be compliant.
Tip #3: Always optimize your images
Optimize your images to ensure that you always have an exponential growth rate. Split testing can be done to see which brings in a higher conversion rate. Customer preference can be identified via sale listings with different arrangements, customer surveys, etc.
Optimization of Images is quite complex but if done right, it will definitely bring in a lot of traffic which ultimately translates to better revenue and a more trustworthy brand.
Tip #4: Image SEO optimization – We images need a name!
Most users aren’t aware that algorithms of Amazon & Google are not limited to only product listings but they go as far as the product images you upload on Amazon.
Using names like HTC-Vive-Pro-Eyes-Blue-Business instead of a generic name like IMG001.jpg will play a great deal in SEO optimization. Ensuring that your images have the primary keywords in them will not only improve your product listing on Amazon but also your product listing & images on your search engine results on google.
Tip #5: Use the right format for your images
Amazon accepts four types of files for product images:
- TIFF (Tagged Image File Format)
- JPEG (Joint Photographic Experts Group)
- GIF (Graphic Interchange Format)
- PNG (Portable Network Graphics)
Ideally, JPEG is the go-to format for most sellers as it provides the best image quality for the small size it offers.
For more info, check out Amazon here.
Tip #6: Don’t add un-necessary props
Sellers usually go overboard with props and accessories on their product image but they only offer the product to the customers. There should not be extra content that might confuse the user if they are on sale.
Also, goes without saying the props(if added) should never be the focal point of the pic. The primary listed product of sale should be the main attraction. It’s generally advised not to keep props or accessories that do not go in line with the listed product.
Discount Coupon Sender is a Landing Page Generator and Promo Code Sender for Amazon Sellers. It functions as a fully customizable and Automated Sales funnel that drives traffic to your Amazon Product listings by targeting leads via Facebook (ManyChat Independent), Emails and Others. For more information check us out below
https://discountcouponsender.com/
Hopefully, the information in this article has given you good ideas on how to boost the effectiveness of product images in your Amazon Listings.
And, if you do have questions or need assistance you can contact EHP Consulting Group for consultations.
