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Rebranding on Amazon is an essential step for sellers looking to build credibility and trust with customers. If you started selling under a generic name and now want to switch to a branded one, the process can seem a bit complex. However, once you have the necessary components in place, Amazon allows you to update your brand name with ease. Below is a guide to help you navigate the process.
3 Key Things You Need to Change Your Amazon Brand Name
Before contacting Amazon Seller Support to update your brand name, there are three important elements you need to have in order. These will ensure a smooth transition and prevent delays in the process.
1. Amazon Seller Support Approval
The first step in changing your brand name from generic to branded is getting the right support from Amazon Seller Support. When reaching out to Amazon for such a request, it’s crucial to ensure that you’re contacting the correct department and following the correct procedure.
- Open a Case: You will need to open a case with Amazon Seller Support and specifically request a brand name change. Make sure to clearly communicate that you are transitioning from a generic name to a registered brand.
- Provide Necessary Information: Seller Support will often ask for documentation or specific images to verify that you are the rightful owner of the brand you wish to use.
2. Images Showing Your Trademark
Amazon will require proof that your products are properly branded. This involves providing clear images that show your trademarked brand name on the products or their packaging. These images serve as evidence that you are selling legitimate, branded goods.
- Capture Clear Images of Your Trademark: The images should show your new brand name displayed clearly on your product or packaging. Make sure the trademark is visible and matches the one registered with Amazon.
- Ensure Branding Consistency: Amazon wants to see consistency across your listings and products. So, all products under this new brand should have the updated branding visible in the images.
3. Brand Name Trademark Filed with Amazon Brand Registry
To officially change your brand name on Amazon, you must have your new brand registered with Amazon’s Brand Registry. This ensures that the brand name is protected and tied to your seller account.
- Trademark Your Brand Name: To enroll in the Brand Registry, your brand name must be trademarked. Once filed with your country’s trademark office (e.g., USPTO in the U.S.), you can use the trademark registration number to enroll in the Brand Registry.
- Apply for Amazon Brand Registry: After you have your trademark approved, apply for Amazon Brand Registry. This step is essential because without it, Amazon will not allow you to update your brand name.
Next Steps: Contact Amazon and Wait for Confirmation
Once you have these three elements in place—approval from Seller Support, trademarked brand images, and a registered brand on Amazon Brand Registry—you are ready to initiate the change.
- Submit the Request to Amazon: Contact Amazon Seller Support again, this time providing all the documentation and proof of your brand registry. Include the images of your trademarked products and any relevant legal information about your trademark.
- Wait for Processing: Amazon may take up to 10 days to review and process your brand name change. Be patient, as any missing documentation or incorrect steps may cause delays in the process.
Conclusion
Rebranding on Amazon is an important move that can lead to better product visibility and customer loyalty. By following the three key steps—working with Amazon Seller Support, providing trademarked images, and ensuring your brand is filed with Amazon Brand Registry—you can successfully transition your brand from generic to branded. Once you submit everything, expect up to 10 days for Amazon to finalize the change.
Need More Help? Checkout This Video For Information On How to Change Your Amazon Brand Name from Generic to Branded: A Step-by-Step Guide
How to Change Your Amazon Brand Name from Generic to Branded: A Step-by-Step Guide
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Written By: Alysson Gail G. Ferolino
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: September 24, 2024
