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In the competitive landscape of e-commerce, the “silo” approach to selling is dead. Brands that once relied solely on Amazon PPC to drive sales are finding that the most explosive growth now happens at the intersection of social discovery and marketplace trust. Josh Hackett, CEO of EHP Consulting Group, has pioneered a framework that turns […]

Getting your Amazon seller account deactivated can feel like a death sentence for your business. Whether it’s a “Section 3” violation or a mysterious performance flag, the standard appeal process often feels like shouting into a void. To get back in the game, you need to understand the multi-tier escalation hierarchy that moves your case

Is your brand name killing your Amazon sales? It’s a provocative question, but one that every seller needs to ask. For years, the conventional wisdom has been clear: start your product title with your brand name. But as Amazon’s marketplace becomes more crowded and mobile-first, this “best practice” is facing serious scrutiny. The beginning of

Turning passive watchers into active buyers is one of the biggest challenges for any eBay seller. While a long “watch list” on an item feels good, it doesn’t mean anything until a sale is made. The key, as top sellers like Josh Hackett of EHP Consulting Group know, is to stop waiting and start engaging.

A cluttered digital storefront can be just as damaging as a messy physical one. For Walmart Marketplace sellers, managing your product catalog is essential for maintaining good account health and providing a smooth customer experience. Over time, you’ll inevitably need to remove listings, whether they’re seasonal, discontinued, or simply not performing. But how do you