Both Walmart and Amazon have strict policies to ensure their marketplace integrity, and getting suspended on either platform can disrupt your business. However, the process for handling suspensions on these two platforms is different in terms of how they communicate issues and how sellers can appeal the decision. Here’s a breakdown of the key differences between a Walmart suspension and an Amazon suspension.
1. Understanding the Reason for Suspension
The first step in dealing with a suspension is understanding why it happened. Both Walmart and Amazon notify sellers of a suspension via email, but the clarity and detail they provide differ.
- Walmart Suspension:
- Walmart is more transparent when it comes to suspension notifications. When you’re suspended, Walmart provides clear reasons and directs you to specific sections within your seller dashboard to appeal.
- How to Find the Reason: After receiving the suspension email, log into your Walmart Seller Center and open a case. Walmart provides multiple categories or sections for appealing your suspension. This organized approach allows sellers to pinpoint the exact problem, making it easier to address and appeal.
- Amazon Suspension:
- Amazon is known for being more ambiguous in its suspension notices. While you will receive an email notification, it often lacks detailed reasons for the suspension. This leaves sellers in the position of figuring out the exact issue on their own.
- How to Find the Reason: Amazon’s suspension emails might mention vague violations such as poor metrics, policy breaches, or product complaints, but they don’t guide you step-by-step. Sellers must carefully review their performance reports, customer feedback, and policy adherence to deduce the cause of the suspension.
2. Submitting Your Appeal
The appeal process also varies significantly between Walmart and Amazon, particularly in how user-friendly the process is and the type of details required.
- Walmart Appeal Process:
- Walmart’s appeal process is straightforward and seller-friendly. Once you identify the issue, you can appeal through the platform’s designated sections, making it easy to categorize the problem and submit the necessary documentation or explanations.
- Submitting the Case: When you submit your appeal on Walmart, you’ll be asked to provide specific information based on the section you’re appealing under, which keeps the process organized. This structured format allows sellers to quickly respond and work toward resolving their suspension.
- Amazon Appeal Process:
- Amazon’s appeal process is more involved and requires a detailed, customized approach. There is no straightforward sectioning like Walmart provides; instead, you are required to craft a well-thought-out Plan of Action (POA) to address the underlying issues.
- Submitting the Case: When appealing on Amazon, it’s important to be precise and professional. You’ll need to provide a detailed explanation of what went wrong, why it happened, and how you plan to fix it. This can take more time and effort than the Walmart process.
3. Seller Friendliness: Walmart vs. Amazon
A key difference between the two platforms is how they approach sellers during the suspension process.
- Walmart: Many sellers find Walmart more seller-friendly due to its structured appeal system and clear communication. Walmart’s user-friendly sections and detailed guidance make it easier for sellers to address the suspension and get reinstated. Their process feels more cooperative, as they provide resources and a roadmap for resolving the issue.
- Amazon: Amazon, on the other hand, is known for being highly professional but less supportive during the appeal process. Sellers are often left on their own to figure out what went wrong and are expected to present a highly detailed and polished appeal. This makes Amazon suspensions more challenging for less experienced sellers, as it requires significant attention to detail and strategy.
Conclusion
In summary, both Walmart and Amazon have strict policies regarding seller suspensions, but their approaches differ. Walmart is more transparent and provides seller-friendly tools for understanding and addressing suspensions. Amazon, while more professional, can be less transparent, leaving sellers to piece together the reasons for their suspension and submit a detailed, strategic appeal. Whether you’re selling on Walmart or Amazon, it’s essential to be proactive, follow marketplace guidelines, and respond promptly to any suspension notices to maintain your business on these platforms.
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Walmart Suspension vs. Amazon Suspension: What’s the Difference?
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Written By: Alysson Gail G. Ferolino
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: September 24, 2024