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How to Use SmartScout Like a Pro to Find Winning Amazon Products
Are you ready to elevate your Amazon selling game? In this blog, I’ll show you how to effectively use SmartScout to find and launch winning products on Amazon. As the CEO of EHP Consulting Group, I’ve seen firsthand how powerful SmartScout can be for product research. Let’s dive into the details!
Video Tutorial:
Step 1: Utilize the Search Trends Tool
The first step in using SmartScout is to log into the platform and utilize the Search Trends tool. This feature is particularly useful for identifying seasonal trends. For example, if you search for “Halloween decorations,” you’ll see it’s gaining immense traction right now, with over 700,000 views on Amazon per day. Seasonal products can provide a significant sales boost during their peak periods, making them worth considering if you’re looking to capitalize on timely trends.
Tip: While seasonal products can be lucrative, remember that their sales may only be strong for a limited time each year.
Step 2: Explore Trending Keywords
After identifying a seasonal product, you can dive deeper by using the Search Terms tool. By entering a specific ASIN (Amazon Standard Identification Number), you can gather critical insights about potential products. For instance, I found a flame torch lighter that makes around $6,000 a month.
When you analyze the keywords associated with this product, you’ll discover various terms people are searching for, such as “card lighter” and “men’s lighter.” These insights can guide your keyword strategy, allowing you to optimize your listing and ad campaigns effectively.
Step 3: Discover Relevant Products
Another powerful feature of SmartScout is its ability to show you relevant products. For example, after researching lighter products, I stumbled upon a gun lighter that garners about 11,000 weekly views. This kind of product could provide excellent selling opportunities, especially if you can create variations that are unique yet appealing.
Idea: Consider designing themed lighters, such as an Xbox or PlayStation-inspired lighter. Just ensure that you avoid violating any intellectual property rights.
Step 4: Utilize the Ad Spy Feature
To gain an edge in your marketing strategy, SmartScout offers an Ad Spy feature. This tool lets you see the exact keywords competitors are using in their Amazon ads. Understanding which keywords are driving traffic to their listings can inform your marketing efforts.
For instance, if you notice keywords like “gamer gifts” and “cool lighter for men,” you can adapt your product descriptions and ad campaigns to target similar audiences. You can even export these insights into an Excel spreadsheet for more in-depth analysis.
Conclusion
SmartScout is an invaluable tool for anyone serious about finding winning products on Amazon. By leveraging its Search Trends, Search Terms, and Ad Spy features, you can identify lucrative opportunities and optimize your product listings for better visibility and sales.
If you’re looking to take your Amazon business to the next level, consider reaching out to EHP Consulting Group for expert advice and support. We specialize in helping Amazon sellers navigate the complexities of the platform, ensuring you have the best chance of success.
Additional Resources
I hope you found this guide helpful! If you have any questions or want to see more content on Amazon selling strategies, drop a comment below. Don’t forget to like this post if you found it useful!
Written By: Joshua Hackett
Sponsored By: SmartScout
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: October 16th 2024
