How To Add Product Videos To Your Amazon Listing – Seller Central Tutorial

Adding product videos to your Amazon listing is a great way to enhance your product’s visibility and engagement. Video content helps to build customer trust by showcasing your product in action and providing additional details that can influence purchasing decisions. Here’s a step-by-step tutorial on how to add product videos to your Amazon listing via Seller Central:

Step-by-Step Guide to Adding a Product Video on Amazon:

Step 1: Prepare Your Video

Format: Make sure the video is in a supported format (e.g., .mp4).

Length: The video should be between 30 seconds and 5 minutes long.

Resolution: Aim for high-quality video (minimum 720p).

Content: Ensure the video provides valuable information about your product, demonstrating its use, features, and benefits.

Step 2: Log into Amazon Seller Central

Go to Amazon Seller Central.

Step 3: Navigate to Manage Inventory

On the main dashboard, hover over the “Inventory” tab in the top navigation bar.

Select “Manage Inventory” from the dropdown.

Step 4: Select the Product Listing

In your inventory list, find the product for which you want to add the video.

Click on the “Edit” button next to the product you want to update.

Step 5: Go to the A+ Content Manager (Optional)

If you want to add a video as part of enhanced content, you can go through the A+ Content Manager:

From the Product Information tab, scroll to the A+ Content section.
If you already have access to A+ Content, click on Create A+ Content and add a video block in your enhanced content.

Step 6: Add the Video

In the “Images and Videos” section of your product details page, you will see a “Product Video” option.

Select “Upload Video” to add your video.

Click Browse to select the video file from your computer.
Add a title for the video.
Upload the video.

Video Title: Make sure the video title is clear and concise.

Video Description: Add a short description about the video content, emphasizing key features or benefits of the product.

Step 7: Submit for Approval

After uploading the video, click “Submit” to send it for Amazon’s approval.

It may take a few hours to a few days for Amazon to review and approve your video.

Step 8: Review the Video on Your Listing

Once approved, the video will appear in the “Images and Videos” section on your product page.

You can also check your listing to see if the video displays correctly.

Conclusion:

Focus on Benefits: Showcase your product’s benefits in real-life scenarios, demonstrating how it solves problems or enhances the user’s experience.
Keep It Short: While videos can be up to 5 minutes long, shorter, engaging videos (1–2 minutes) tend to perform better.
Include a Call to Action (CTA): Encourage viewers to click on your product page or make a purchase.
Clear Audio and Visuals: Ensure the video is clear, both in terms of image quality and sound. Avoid excessive background noise or distractions.

By adding a high-quality video to your Amazon product listing, you can increase customer engagement, provide more information, and improve the likelihood of conversion.

Need More Help? Learn more on How To Add Product Videos To Your Amazon Listing – Seller Central Tutorial https://www.youtube.com/watch?v=yckqtsCwDbg
The EHP Consulting Group services are geared to streamline the process and boost your success on Amazon. If you have any reservations, we’re here to provide clarity and support. Let’s discuss this further! Just click here. Eager to be a part of your Amazon success story! For further insights and more in-depth content on enhancing your Amazon seller journey and engaging with the community, be sure to check out these platforms:

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Written By: Apple May Quinto

Email: [email protected]

Website: http://www.ehpconsultinggroup.com

Number: 925-293-3313

Date Written: December 5, 2024

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