How To Submit Prime Day Deal 2025 (Amazon Prime Day 2025)

If you’re looking to make money on Amazon during one of the biggest shopping events of the year, you need to get your products enrolled for Prime Day 2025 — and fast. As an Amazon seller, getting featured during Prime Day can skyrocket your visibility, drive sales, and boost your rankings like never before.

I’m Josh Hackett, CEO of EHP Consulting Group, and today I’m walking you through exactly how to submit your Prime Day deals step-by-step.

Video Tutorial:

Step 1: Log into Amazon Seller Central

First, log into your Amazon Seller Central account. If you’re serious about selling on Amazon (or looking for Florida Amazon help), this is your mission control center.

Once logged in:

Navigate to the Advertising menu.
Then, click on Deals.

This section is where you’ll be managing Best Deals, Lightning Deals, and Prime Day submissions.

Step 2: Create a New Deal

Click Create a new deal.
You’ll now see a list of your eligible products. Look specifically for the Prime Day window — that’s the special event Amazon has opened for Prime Day submissions.

If you see that your product is eligible, select it.

Pro Tip: If you don’t see your product eligible yet, don’t panic. As Amazon Consultants, we’ve seen that Amazon currently allows only Best Deals and Lightning Deals to be submitted early. Regular products will be available for enrollment starting May 5, 2025.

Step 3: Enroll and Pay the Submission Fee

After selecting your product:

Scroll down to the Prime Day window section.
Confirm your enrollment.

There is a $500 enrollment fee to feature your product in the United States for Prime Day. Yes, it’s an investment, but it’s one that many Amazon experts agree pays off if your product and pricing are competitive.

Step 4: Set Your Deal Price

Next, set a discounted deal price for your product.
Amazon requires a significant discount compared to your recent pricing history, so make sure your deal is attractive enough to qualify.

This is where working with an Amazon advertising expert can really help to maximize your sales opportunity.

Step 5: Submit the Deal

Finally, in the top-right corner of the screen, click the Submit Deal button.
Once submitted, your deal will be reviewed and enrolled for Amazon Prime Day 2025!

If you need expert help making sure your products are ready, contact us at EHP Consulting Group — we specialize in help selling on Amazon and getting maximum exposure for Prime Day deals.

What If Your Products Aren’t Showing Up Yet?

If your products aren’t eligible right now, don’t worry.

Amazon has stated that:

Only Best Deals and Lightning Deals can be submitted at the moment.
On May 5, 2025, all sellers will be able to submit regular products using the same steps.

This is very common and not something to stress about. Just plan accordingly and check back after May 5.

Why Prime Day Deals Matter for Amazon Sellers

Submitting a Prime Day deal isn’t just about a sales boost — it’s about brand exposure. Prime Day deals put your product in front of millions of Amazon shoppers who are ready to spend.

This is especially important if you’re trying to:

Remove Amazon Fakes from your category by dominating listings
Protect your brand with counterfeit removal on Amazon
Leverage promotions to stop fake products on Amazon
Grow as a Florida Amazon Consultant or Amazon Sales Expert

If you’re serious about building your brand, Prime Day should be one of your biggest sales events of the year.

Final Thoughts

Prime Day is a powerful opportunity — but only if you’re prepared.
If you want to learn more about how to drive Amazon sales, improve your Amazon ads, or tackle issues like counterfeit removal on Amazon, schedule a call with us at EHP Consulting Group.

We are proud to be a trusted partner for sellers looking for:

Amazon PPC Experts
Amazon ads experts
Amazon advertising experts
Amazon counterfeit removal experts

Need help launching your Prime Day campaign?
EHP Consulting Group offers full A-to-Z Amazon account management — from deal submissions to ad campaigns to competitor removal.

Don’t settle for average Prime Day sales. Partner with real Amazon experts who can help you win.

Need help selling on Amazon?
Don’t settle for average. Let the Florida-based Amazon experts at EHP Consulting Group help you scale your store the right way.

Written By: Joshua Hackett