Amazon’s New Rules for 2025: What Sellers Must Know NOW!

If you’re an Amazon seller, buckle up — 2025 brings a wave of changes that can seriously impact your bottom line. From strict title policies to updated reimbursement rules, staying ahead of these updates isn’t optional. It’s mandatory.

As a Florida Amazon consultant, I’ve worked with hundreds of sellers. If you’re looking to make money on Amazon, it’s more important than ever to stay updated — or risk suspensions, profit loss, or worse.

Let’s break down the Amazon 2025 rule changes you need to know and what steps to take now to stay ahead.

Video Overview:

🔎 1. New Amazon Title Requirements

Effective January 21, 2025, Amazon is enforcing a strict product title policy across most categories:

Titles must be under 200 characters
No special characters, unless it’s in your brand name
You can’t repeat words more than twice

These policies are rolling out by category, so you might not be hit yet — but you will be. Incorrect titles can result in suppressed listings and lost sales.

📌 Pro Tip: EHP Consulting Group offers Amazon SEO optimization services to ensure your listings meet all of Amazon’s policies while maximizing conversions.

💸 2. Reimbursement Policy Overhaul (March 2025)

Previously, if Amazon lost your inventory, they paid you based on the retail price.

Now? They’ll reimburse you based on your manufacturing cost — often pennies on the dollar.

Amazon is using AI tools to estimate the cost if you don’t upload invoices. If they think your product is worth less than it is, you’re getting shortchanged.

This has frustrated thousands of sellers, and for good reason.

Need help? Hire an Amazon consultant to fight reimbursement battles and get back what you deserve.

➡️ Learn more directly from Amazon’s updated reimbursement policy.

⚠️ 3. Compliance Crackdowns by Category

Selling electronics, baby products, or e-transport devices? Amazon is tightening compliance requirements and only accepting certifications from pre-approved labs.

If you’re unprepared, Amazon can:

Suppress your listings
Deny incoming shipments
Suspend your account

We recommend staying ahead with EHP’s full-service account management — we’ll monitor compliance alerts and ensure your documentation is ready.

📦 4. Amazon Prime Day Is Expanding

Prime Day 2025 is expected to be the longest ever. Amazon made billions last year — and they’re aiming even higher this year.

Lightning Deals & Prime Exclusive Discounts must be scheduled by May 23
Inventory cutoff dates are June 9–18
Sale period expected to hit early July

🚀 Want to know how to drive Amazon sales during Prime Day? Talk to our Amazon advertising experts to launch profitable Amazon PPC campaigns in time for the rush.

🌎 5. Sell Automatically in Mexico & Brazil (NARF)

Using North America Remote Fulfillment (NARF), FBA sellers can now automatically list products in Mexico and Brazil.

Amazon now offers return credit incentives, covering return costs for items shipped internationally — making it easier than ever to scale without extra fees.

Learn more from Amazon here.

🚨 6. “Frequently Returned Item” Badges

If your product gets returned often, Amazon will slap a badge on your listing — killing conversion rates. Thankfully, there’s now a dashboard showing which products are at risk.

If you don’t address this, buyers will skip your listing, even if it’s the best deal.

Need help reducing return rates? Our Amazon sales experts will identify listing issues, customer complaints, and possible counterfeit activity.

🎁 7. FBA Donations Program – Get Tax Credits

Did you know you can donate overstocked or returned inventory through Amazon’s FBA Donations Program?

Not only does this reduce storage fees, but you’ll also get a donation certificate for tax season.

🔗 More info from Amazon here.

💼 8. New Reimbursement Dashboard = More Cash Back

Amazon has launched a new Reimbursement Portal, helping sellers see what items Amazon has lost or damaged.

Sellers are already getting hundreds of dollars in automatic reimbursements.

➡️ Want to automate all of this? Our A-Z account management service monitors reimbursements, files claims, and maximizes your profits — so you don’t leave money on the table.

🔪 9. No More Prep for Sharp Items

Starting April 14, 2025, Amazon will no longer prep sharp items like knives or tools.

You’ll be responsible for:

Packaging safety
Proper labeling
Passing new facility checks

If your title includes words like “sharp” or “blade,” prepare for stricter inspection protocols.

Talk to our Florida Amazon experts about safe packaging and prep support.

📢 BONUS: How to Stay on Top of Amazon Rule Changes

Want to stay up-to-date on future changes? Here’s how:

Log in to Amazon Seller Central
Scroll down to “News”
Click “View All News” for the latest updates

This section includes hidden gems that most sellers overlook — like policy updates, Amazon counterfeit removal tips, and promotional opportunities.

We recommend checking it weekly.

Or just let our Amazon experts do it for you. We’ll track every change, policy shift, and opportunity on your behalf.

🛑 Dealing With Counterfeits in 2025

If you’re facing fake sellers, it’s getting harder to get Amazon to act. That’s why counterfeit removal is one of our top specialties.

We’ve helped brands:

Remove Amazon fakes
Report and resolve Amazon counterfeit listings
Reclaim Buy Box losses due to fake sellers

Need an Amazon counterfeit removal expert? Contact us today.

🧠 Final Thoughts

Amazon is evolving fast — and 2025 is proof that they’re tightening the screws on compliance, reimbursement, and seller accountability.

Don’t navigate it alone. Whether you’re in Florida or anywhere in the U.S., EHP Consulting Group has your back.

✔️ Need help selling on Amazon?
✔️ Want to remove fakes or boost PPC performance?
✔️ Looking for a trusted Amazon ads expert or consultant?

👉 Visit https://ehpconsultinggroup.com to get started today.

💬 Which new rule concerns you the most?

Drop a comment below or schedule a call with our team of Amazon experts.

Don’t settle for the average Joe. Work with the pros.
– Josh Hackett, CEO of EHP Consulting Group

Ready to Grow?

Remember: You don’t have to do it alone. Whether you’re looking for a Amazon sales expert, Amazon PPC expert, Amazon ads expert, or a counterfeit removal expert — our team at EHP Consulting Group has your back.

Let’s grow your Amazon business together.

Written By: Joshua Hackett