Skip to content 
(925) 293-3313
What Gen Z Is Buying Right Now & How You Can Sell to Them
Teenagers are driving a major share of online shopping in 2025—especially on Amazon. From tech gadgets to viral beauty products, Gen Z consumers are setting trends that sellers can’t afford to ignore. Whether you’re an Amazon seller, a brand strategist, or a PPC expert, understanding what teens are buying is essential to tapping into this booming market.
Let’s break down the top 5 product categories teens are buying on Amazon—and how you can drive Amazon sales by targeting these trends.
💡 1. Tech & Electronics: Smart, Compact, & Aesthetic
Gen Z is obsessed with portable, stylish, and practical tech. On Amazon, teen shoppers are fueling demand for:
- Smartwatches like Amazfit and Fitbit
- Wireless earbuds (e.g., JBL, Raycon, Soundcore)
- Mini projectors for cozy bedroom setups
- Instant photo printers for journaling & scrapbooking
- Desk gadgets and LED accessories
Tip: Use TikTok-inspired visuals in your A+ content to attract this crowd.
💄 2. Beauty & Skincare: Social-Media-Approved Self-Care
Thanks to TikTok and YouTube, beauty is a booming niche among teens. Top-selling items include:
- Viral lip balms & glosses (Laneige, Drunk Elephant, Rare Beauty)
- K-beauty skincare like COSRX and Beauty of Joseon
- Acne spot patches and gentle cleansers
- Aesthetic body sprays (e.g., Sol de Janeiro mists)
👕 3. Fashion & Accessories: Y2K Meets Cozy Core
Teen fashion on Amazon in 2025 blends early-2000s vibes with comfort and minimalism. Top sellers include:
- Oversized sweatshirts & cargo pants
- Bucket hats, claw clips, and chunky rings
- UGG slippers & fuzzy sandals
- Trendy belt bags & shoulder bags
Search for #AmazonFinds on TikTok and you’ll see these pieces styled with viral flair.
🎨 4. Room Decor & Desk Aesthetics
Teenagers are spending more time designing cozy, aesthetic spaces. These Amazon categories are booming:
- LED strip lights and RGB lamps
- Floating bookshelves & minimalist storage
- Kawaii desk organizers & pastel office supplies
- Magnetic levitating globes and desk toys
🎁 5. Giftables & Lifestyle Accessories
Teen Amazon shoppers love buying—and gifting—trendy lifestyle products. Think:
- Stanley & Owala tumblers
- Sticker packs & bullet journals
- Friendship bracelet kits & art supplies
- Bluetooth speakers for their “aesthetic playlists”
These are especially popular during back-to-school, graduation, and holiday seasons.
Sell Smart, Sell Gen Z
To drive Amazon sales in 2025, brands and sellers must understand what teens love—and speak their language. Use influencer-style imagery, seasonal promotions, and social media-inspired product listings.
Need help getting there?
👉 Hire an Amazon expert to help you optimize, advertise, and protect your listings from Amazon fakes and copycats.
YouTube Channel Link: EHP Consulting Group on YouTube
TikTok Profile Link: EHP Consulting Group on TikTok
Written By: Ahzel P. Miral
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: July 17, 2025