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Amazon Seller Scams Are Evolving—Stay One Step Ahead

Selling on Amazon is one of the most powerful ways to grow an e-commerce business, but it’s also become a hotspot for scammers targeting third-party sellers. From fake buyer claims to phishing emails disguised as “Amazon Support,” bad actors are evolving fast.

Whether you’re a beginner or a seasoned 7-figure seller, these scams can cost you money, damage your reputation, or even get your account suspended.

Let’s break down the top Amazon seller scams you need to watch out for—and exactly how to stay protected.


1. The “Your Account Is Suspended” Phishing Email

What it looks like: A fake email that looks like it’s from Amazon, claiming urgent issues like “Account Under Review” or “Suspension Due to Policy Violation.” It includes a link to “verify” your account.

Why it works: The design looks official, and urgency pressures you into clicking without thinking.

How to protect yourself:

  • Always check the sender’s email address.
  • Don’t click suspicious links—log in directly via sellercentral.amazon.com.
  • Enable 2-step verification on your account.

2. Fake Invoices & Refund Requests from “Buyers”

What it looks like: A buyer messages you, saying their item was fake or never arrived, then demands a refund and provides a questionable invoice or delivery screenshot.

Why it works: Amazon emphasizes customer satisfaction, and scammers know many sellers prefer to avoid negative feedback.

How to protect yourself:

  • Always verify tracking through your shipping carrier.
  • Use Amazon’s Buyer-Seller Messaging to document interactions.
  • Dispute false A-to-Z claims with evidence.

3. Hijacked Listings from “Ghost Sellers”

What it looks like: Another seller jumps onto your listing, undercuts your price, and ships counterfeit or low-quality products, hurting your reviews and brand reputation.

Why it works: They exploit open listings and avoid detection by going inactive quickly.

How to protect yourself:

  • Register with Amazon Brand Registry.
  • Monitor your listings with tools like Helium 10 or AMZAlert.
  • Submit IP complaints as soon as you spot suspicious sellers.

4. Fake Agencies Offering “Amazon Reinstatement” Services

What it looks like: You get suspended, and a supposed “expert” agency promises guaranteed reinstatement, for a hefty upfront fee.

Why it works: Sellers in panic mode are desperate for quick solutions.

How to protect yourself:

  • Never pay anyone who guarantees reinstatement—no one can.
  • Work with verified consultants (with case studies or referrals).
  • Try contacting Amazon Seller Support Escalations or use social media escalation (e.g., LinkedIn or Twitter tagging Amazon).

5. The FBA Inventory Disappearance Trick

What it looks like: You send inventory to FBA, but units “go missing.” A fraudster may report stolen packages under your name, or internal miscounts may occur without proper investigation.

Why it works: Scammers can use a seller’s shipping labels and create fraudulent deliveries.

How to protect yourself:

  • Keep records of every shipment: box content, weight, shipping labels, and receipts.
  • Use Amazon’s reconciliation reports regularly.
  • File FBA inventory reimbursement requests promptly.

Stay Smart, Stay Secure

Scammers prey on urgency, confusion, and lack of system knowledge. But staying protected isn’t just about caution—it’s about being proactive.

✅ Use automation tools to monitor your listings.
✅ Keep documentation on all transactions.
✅ Trust your instincts—if it feels off, it probably is.

Amazon may be a land of opportunity, but only for sellers who protect what they’ve built. So double-check, slow down, and never underestimate the power of awareness.


🛡️ In 2025, Amazon scams are more sophisticated than ever, targeting sellers with fake emails, hijacked listings, and deceptive buyer tactics. To stay protected, your strategy needs more than just strong listings—it needs real-time monitoring, intelligent automation, and expert insights to keep your account secure and your revenue safe.

🔍 That’s where EHP Consulting Group comes in. We help Amazon sellers proactively defend their businesses by identifying common scams, optimizing internal processes, and building systems that keep their operations clean, compliant, and profitable.

📞 Concerned about growing threats on Amazon? Schedule a call with our Amazon expert team today and get a tailored protection and growth plan for your brand in 2025.

Let’s safeguard your success—click here to book a session with an Amazon expert.

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Written By: Janine Alaban
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: June 13, 2025

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