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Amazon may be the dominant force in e-commerce, but in 2025, the most innovative brands aren’t putting all their products in one basket. They’re expanding to Walmart Marketplace, and it’s paying off.
This isn’t just a backup plan. It’s a strategic move to reach untapped audiences, reduce risk, and gain a competitive edge while the platform is still in its scaling phase.
Here’s why brands that are winning today—and planning for tomorrow—are saying: Let’s go to Walmart.
1. Walmart Marketplace Is Growing Fast—And You Can Still Get Ahead
Walmart’s online marketplace is experiencing rapid growth and attracting serious attention from sellers around the world.
Why it matters:
- Over 120 million unique visitors per month
- Expanding into global markets
- Substantial investments in seller tools and infrastructure
- Opening doors to high-intent, value-driven shoppers
While Amazon gets more crowded by the day, Walmart is still an open lane—if you move fast.
2. Reach a New Customer Base Amazon Can’t Touch
Walmart appeals to a different type of shopper—budget-conscious families, brand-loyal buyers, and those who prefer one-stop shopping.
What does that mean for your brand?
✅ Increased visibility with minimal extra competition
✅ Organic reach without massive ad budgets
✅ Access to customers who may not even shop on Amazon
This isn’t duplication—it’s expansion into a new revenue stream.
3. Lower Competition = Higher Organic Rankings
It’s no secret: getting noticed on Amazon is tough. On Walmart? There’s still room at the top.
The Walmart Advantage:
- Less saturation across most categories
- Easier to dominate keyword search results
- Higher chance of winning the Buy Box and featured offers.
Sellers who act now are positioning themselves as category leaders before the rush hits.
4. WFS Is the Fulfillment Solution Sellers Have Been Waiting For
Walmart Fulfillment Services (WFS) is Walmart’s answer to FBA—and it’s built to compete.
Key benefits:
- Reliable 2-day shipping across the U.S.
- Lower storage fees for many product types
- Simplified returns and support
- Seamless integration with Walmart listings
If you’re already using FBA, transitioning to or adding WFS is quick, familiar, and scalable.
5. Diversify Your Risk—Because One Channel Isn’t Enough
Over-reliance on a single platform like Amazon leaves brands exposed to:
❌ Policy changes
❌ Listing removals
❌ Sudden suspensions
❌ Algorithm updates
Expanding to Walmart reduces platform dependency and adds stability to your long-term growth strategy.
Innovative brands are building multi-channel resilience, and Walmart is a key step.
Walmart Is Amazon 10 Years Ago—Don’t Miss This Window
Walmart Marketplace in 2025 offers the kind of early-mover opportunity that Amazon did in the early 2010s. The sellers making the jump now are seeing real results:
✔️ Faster traction
✔️ Stronger margins
✔️ Lower competition
✔️ Less ad spend
The question isn’t “Should you expand?” It’s “Can you afford not to?”
🛒 Feeling stuck in the Amazon grind? You’re not alone. In 2025, innovative brands aren’t just fighting for space on Amazon—they’re expanding to Walmart Marketplace to stay ahead of rising competition, ad costs, and sudden rule changes.
📊 Walmart presents a significant opportunity with fewer sellers, loyal shoppers, and substantial growth potential. But launching on a new platform takes the right strategy—and that’s where EHP Consulting Group comes in.
📞 Ready to turn Walmart into your successive big win?
Click here to schedule a free call with one of our Amazon & Walmart experts and get a custom game plan built for your brand.
Let’s discuss this further! Just click here to schedule a meeting with an Amazon expert today.
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Written By: Janine Alaban
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: June 27, 2025