How to Change Your TikTok Shop Name (Step-by-Step Guide)

Rebranding your TikTok Shop is easier than you think. Whether you’re pivoting your business, updating your brand identity, or just want a fresh look, changing your TikTok Shop name can give your store a new vibe — and I’ll show you exactly how to do it in just a few clicks.

If you’re a TikTok seller looking for ways to make money on TikTok, optimizing your shop name is one small but important step that helps you stand out and attract more buyers.

Video Tutorial

Step 1: Log Into TikTok Seller Center

Start by logging into your TikTok Seller Center. This is your command center for managing everything about your TikTok Shop — from listings and orders to payments and account info.

Step 2: Go to Your Profile Settings

Once logged in:

Look at the top right corner
Click on My Account
Select My Profile

You’ll be taken to your account information page.

Step 3: Access Seller Information and Change Your Shop Name

Here’s where the magic happens:

Click Seller Information
Find your Shop Name
Click Change

You can now type in your new TikTok Shop name.

Important:

TikTok currently allows you to change your shop name once per month.
Make sure your new name reflects your brand and is easy to remember.
Avoid names that could cause confusion or violate TikTok’s policies (learn more about TikTok’s seller guidelines here).

Step 4: Double-Check Your Shop Name Update

After changing your shop name, it may take up to 24 hours to reflect publicly.

To verify:

Go to your Products tab
Click the little eye icon next to a product listing to view as a buyer
Scroll down and check if your new shop name appears

If it hasn’t updated after 24 hours, try clearing your browser cache or checking on a different device.

Final Thoughts

Changing your TikTok Shop name is quick, easy, and an effective way to refresh your brand identity. Just remember:

You can only do it once per month.
It may take 24 hours to update publicly.
Always double-check from a buyer’s perspective.

And if you want to go beyond just a name change — whether it’s scaling sales or dealing with counterfeit issues — EHP Consulting Group has your back.

Ready to Grow on TikTok?

Drop a comment with your biggest ranking barrier, or click here to schedule a free strategy call. Let’s take your store from zero to bestseller status this year!

Written By: Joshua Hackett