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When your Amazon seller account is suspended, your entire business is at risk. Sales stop overnight, customers lose trust, and the stress can be overwhelming. The good news? Reinstating your account is possible—if you know how to write a proper Amazon suspension appeal.
At EHP Consulting Group, we’ve helped countless sellers fight suspensions and win reinstatements. In this guide, we’ll break down real appeal templates, tips to make your case stronger, and strategies to get back to selling.
And because many of our clients also sell on Walmart, we’ll share how Walmart sellers can address counterfeit issues, prevent fake products, and even enhance Walmart sales with the proper expert assistance.
Why Amazon Suspends Seller Accounts
Amazon’s Seller Performance team enforces strict policies to protect customers. Sellers can get suspended for:
- Counterfeit complaints (even without test buys)
- Order defect rate (ODR) over 1%
- “Used sold as new” complaints
- Generic or incomplete listings
- Related account suspensions
You can review Amazon’s own guidelines on Seller Account Suspensions to understand the policies they enforce.
Tips for Writing a Strong Amazon Suspension Appeal
Before you copy and paste any template, remember: Amazon doesn’t accept cookie-cutter appeals. Your appeal must be unique, detailed, and backed with evidence.
Here are insider tips we use with our clients at EHP Consulting Group:
- Keep it the right length – No longer than 2 pages, no shorter than half a page. Amazon won’t read long appeals, and too-short ones look unprofessional.
- Provide evidence – Always attach invoices, supplier agreements, product photos, or brand registry documentation.
- Cite Amazon’s policies – Include direct Amazon policy links in your appeal. It shows you’ve researched and addressed the root cause.
- Call Amazon if denied – Speak with 2–3 account health reps to understand why your appeal was rejected before resubmitting.
- Write in first person (“I”) – Take accountability. Amazon wants to see ownership, not excuses.
Think of your appeal as a case presentation to a judge. Precise, concise, and backed with evidence.
Amazon Suspension Appeal Templates
Below are examples of appeals that sellers have successfully used. Remember: edit them to fit your situation.
1. Counterfeit Complaint Appeal
If Amazon flags your listing as counterfeit:
- State the ASIN and complaint ID.
- Provide supplier invoices and proof of product authenticity.
- Include screenshots of brand registry or infringement retractions.
- Argue logically: if Amazon’s inventory team verified your products as authentic, your account should be reinstated.
👉 Need help removing fakes on Amazon or counterfeit removal on Walmart? Our consultants specialize in this.
2. Order Defect Rate (ODR) Appeal
If your ODR exceeds 1%:
- Review every A-to-Z claim and negative feedback.
- Explain corrective actions (e.g., adding signature requirements on deliveries).
- Show how you refunded customers and improved fulfillment processes.
At EHP Consulting Group, we’ve reduced ODRs for sellers by redesigning fulfillment workflows and preventing repeat suspensions.
3. “Used Sold as New” Appeal
One of the most common—and frustrating—suspensions.
- Explain the root cause (damaged packaging, warehouse handling, or customer returns).
- Show improved quality control: multiple inspection checks before shipping.
- Cite Amazon’s condition guidelines to prove compliance.
4. Related Account Suspension Appeal
If Amazon links your account to a previously suspended one:
- Provide exact dates, contracts, and termination agreements with former employees or account managers.
- Remove any linked credit cards, IP addresses, or permissions.
- Attach utility bills, IDs, and business documents proving your independence.
We once resolved a case where a client’s account was tied to a suspended manager’s credit card. By cleaning the account and submitting documented proof, we secured reinstatement.
Moving Forward After Reinstatement
Once your account is back online, take steps to maintain a healthy seller account:
- Monitor key metrics, such as order defect rate, cancellation rate, and late shipments.
- Stay informed about Amazon policies to prevent future issues.
- Provide excellent customer service to maintain a positive reputation and receive consistent feedback.
Remember, a suspension is not the end—it’s an opportunity to improve your business and build stronger compliance practices.
Take Action Today
Don’t let an Amazon suspension slow your growth. Need help getting reinstated or scaling your Amazon business? Contact EHP Consulting Group today for expert support, proven strategies, and personalized guidance to protect and grow your seller account.