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Introduction:
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Product Title:
The first thing your customer will see on the Amazon search result is the product title. It is all about making your listing relevant to the buyers’ needs. Its keywords tell Amazon’s Algorithm what your product is all about and connects you to a buyer search. You have a 200 character limit for most categories that you need to utilize. Include important information such as brand, model, size, quantity, colors, etc.
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Product Images:
Product images let the customer visualize your product and represents its first impression. Customers often buy a product with excellent and pleasing imagery. Investing in high-quality images can boost your sales and encourage buyers to purchase your product instead of having it from other brands.
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Backend keywords:
Backend keywords are hidden keywords that only Amazon sellers know. It is a way for sellers to target keywords they could not target on the product page. It is helpful for the sellers to know what keywords they are targeting and ranking to optimize your product listing. Find the high-ranking keywords that place your product listings in a good position relative to your competitors.
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Bullet Points:
Bullet points help you to sell the features and benefits of your product. They are descriptive text about specific aspects of an item that appear on the detail page. The seller can include up to five bullet points for each product. Add in key product features to grab the attention of customers that are looking for a specific product. Highlight the product benefits and provide data. Take advantage of all opportunities to communicate your value. Use this to fill in the space for questions and answers to further address customer’s needs.
Product Description:
The last part of your product listing that you needed to fill out is the product description. Since the title and features sections require disintegrated text, this description section is where you can speak to your customer. Make use of this to share the personality of your product through the text. It should be well-written with easy-to-read headers and clear and concise language.
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Competitive Pricing:
Pricing on Amazon is very competitive. It is one of the main contributing factors to an ultimate decision whether the buyer ought to buy from you or another seller. To fully optimize your listing, make sure it’s competitively priced. With competition more intense than ever and lots of sellers selling the same products, price is the key.
