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Want more visibility and conversions on Walmart? Here’s the secret most sellers overlook — Below-the-Fold Content.
When shoppers type something like “Coca-Cola” on Walmart, they see great listings upfront. But when they scroll down… boom 💥 — those extra photos, visuals, and details appear, making the product more convincing and driving more sales. That’s called Below-the-Fold Content, and it’s a game changer for conversions.
And here’s the best part — you can set it up for free using a powerful tool called Optiwise.ai.
🎥 Video Tutorial: Watch Here How To Implement Below-the-Fold Content On Walmart Seller Center
Why Use Below-the-Fold Content on Walmart?
✅ Boost Conversion Rates – Visually rich content keeps customers engaged and builds trust before they buy.
✅ Leverage Amazon A+ Content – Instantly import your existing Amazon A+ content to Walmart without recreating it.
✅ No Credit Card Needed – Optimize.ai offers free syncing for a limited number of listings.
✅ Faster Setup, Better Results – Get your enhanced content live in less than an hour.
Step-by-Step: How to Add Below-the-Fold Content Using Optiwise.ai
1️⃣ Go to Optiwise.ai
Head to the site and click Sign Up Free. It only takes a minute.
2️⃣ Connect Your Walmart Account
Once inside, scroll right and select Connect Walmart. Syncing may take 1–24 hours, depending on the size of your inventory.
3️⃣ Open Your Catalog
Go to the Catalog section and click on one of your Walmart listings.
4️⃣ Enable Enhanced Brand Content
Inside your listing, select Enhanced Brand Content (Rich Media). This takes you to the page where you’ll upload or import your visuals.
5️⃣ Import Amazon A+ Content
If your Amazon listing already has A+ content, copy the Amazon URL or ASIN, paste it into Optimize.ai, and click Import.
⏱ Within 10 minutes, your content will be ready to publish — and will appear live on Walmart in about an hour.
6️⃣ Create Custom Content (Optional)
If you don’t have A+ content on Amazon, you can build it from scratch directly within Optimize.ai. It’s beginner-friendly and doesn’t require coding.
Real Example: A+ Content on Walmart in Action
Here’s a Walmart listing using imported A+ content directly from Amazon 👇
You’ll notice professional visuals, banners, and product highlights — all optimized for conversion.
This is precisely how your listings can stand out from competitors and boost both visibility and trust.
Tips for Maximizing Walmart Visibility
🔹 Use Consistent Branding – Keep your visuals, color palette, and messaging consistent across Amazon and Walmart.
🔹 Track Performance – Use Walmart Seller Analytics to see how your enhanced content affects conversion rates.
🔹 Run Walmart Ads – Combine below-the-fold content with advertising to amplify traffic and sales.
🔹 Stay Updated – Walmart updates its content policies often; tools like Optimize.ai handle compliance for you.
Final Thoughts
If you’re serious about growing your Walmart business, implementing Below-the-Fold Content is a must. With Optimize.ai, you can import Amazon A+ content or create rich visuals from scratch — quickly, easily, and for free.
Pro Tip: Don’t wait for your competitors to catch on. Start enhancing your listings today and watch your Walmart conversions rise.
EHP Consulting Group helps sellers streamline operations — from setting up Walmart rich media content to boosting sales through expert optimization and advertising.
👉 Get personalized support today! Click here to schedule a meeting with one of our Walmart experts.
Written By: Liezel Felisilda
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Email: [email protected]
Website: www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: October 10, 2025