Why your Walmart product is not selling | Two strategies to fix this!

Navigating the vast digital aisles of Walmart Marketplace can feel like shouting into the wind. With millions of products competing for attention, how do you ensure your listings not only get seen but also convert into sales? The answer isn’t a single magic bullet, but a combination of strategic, data-driven actions that leverage Walmart’s own ecosystem.

If your sales have stalled or you’re just starting out, focusing on the fundamentals of the platform is your most powerful move. We’ve distilled the key tactics that successful sellers use to climb the search rankings, win the buy box, and drive consistent growth. Let’s dive into three actionable strategies to revitalize your Walmart sales.

1. Master Your Listing Quality Score (LQS)

Think of your Listing Quality Score (LQS) as your product’s report card. It’s a critical metric Walmart uses to evaluate the overall health and appeal of your listing, directly impacting how often it appears in search results. A high score means higher visibility, while a low score can leave your product buried.

The LQS is calculated based on four key pillars:

• Content & Discoverability: This is all about your presentation. Are your product titles clear and keyword-rich? Are your descriptions detailed and persuasive? Do you have high-quality images from multiple angles? Applying these principles as you expand your catalog is key to long-term success.
• Offer: This component is ruthlessly practical. It assesses the competitiveness of your price, the speed of your shipping, and whether your product is consistently in stock.
• Ratings & Reviews: Social proof is paramount. The quantity and quality of customer reviews heavily influence your score and a shopper’s trust.
• Post-Purchase Quality: Your job isn’t done after the click. This pillar is measured by your ability to deliver on time and maintain low rates of order cancellations and returns.

The best part? Walmart isn’t hiding the answers to the test. Your Seller Center dashboard provides direct feedback and specific recommendations on how to improve the LQS for each of your listings. For an expert opinion on where you can improve, consider getting a free listing audit. Prioritizing these suggestions is the fastest way to improve your ranking and get more eyes on your products.

2. Leverage Strategic Price Matching

Price is a massive factor in a customer’s purchasing decision, and Walmart knows it. That’s why the “Offer” component of your LQS is so important. One of the most effective ways to boost this score is by ensuring your price is not just fair, but highly competitive against other major retailers.

Walmart provides a powerful tool for this: the “Submit a Match” feature. This allows you to proactively show Walmart that your product is priced competitively elsewhere, particularly against giants like Amazon. If you can prove your price is lower than a competitor’s for the exact same item, you can gain a significant advantage.

Submitting a competitive price match sends a strong signal to Walmart’s algorithm that your offer is compelling, which can positively impact your LQS and visibility. The validation process typically takes around 48 hours. A word of caution: never submit a price that is higher than your current listing price, as this will work against you. The goal is to demonstrate value and win the sale.

3. Capitalize on Walmart Advertising Credits

Pouring money into ads for an unproven product can be a risky proposition. This is where Walmart’s promotional offers for new sellers become an invaluable strategic tool. Walmart Connect, the platform’s advertising arm, frequently offers significant ad credits to new sellers, sometimes through programs like “New Seller Savings” or as an incentive for attending events like the Walmart Marketplace Seller Summit.

These credits, which can range from $500 to over $2,000, should be viewed as a research and development budget. Instead of just “boosting” a listing, use this credit to run targeted campaigns and gather critical data. You can test different ad types, keywords, and creative to see what resonates with customers.

Pay close attention to the analytics. Are you getting a lot of clicks but no sales? This could indicate an issue with your price, shipping speed, or the listing content itself. Are sales pouring in? You’ve likely found a winning combination worth investing your own money into later. To claim these offers, you typically need to have a Walmart Connect Ad Center account and opt-in via a specific link, so keep an eye on your email for these opportunities. Using these credits wisely allows you to test, learn, and refine your strategy without the initial financial risk. For sellers looking to deepen their strategic knowledge, dedicated seller courses can provide a structured path to mastery, and if you need personalized help, feel free to contact us..

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