Small Businesses Should Instagram

It’s no surprise that among the big three (Facebook, Twitter, and Instagram), even the likes of Snapchat and other social media platforms. Instagram is probably the most powerful among all of them. Even more powerful, when utilized for small businesses, because of its wide array of services. In this modern-day-golden-age-of-the -internet, social media has leveled the playing field among all businesses of different scales, both small & large, conglomerates, independent retailers, and many more. And since Instagram has been around for quite some time. The wealth of knowledge on how to exploit and make use of the platforms’ many different features that your brand can use are out there in the digital space.

So, what can you do with Instagram? Here are some guides on why small businesses, should make use of this platform, in increasing their digital footprint.

1. Start with the Basics.

– we all have to start somewhere, right? The same goes for your Instagram profile. The platform is constantly updating its program and always makes sure to be aware of the new features. And how you can creatively use them in your promotion. In addition. Take time on how you would create your profile. From the profile picture, image cover of your highlights. How many times you will post in a month, to drive traffic. Have a plan on how you would approach the platform. Have a clear picture of what you want your profile to look like.

2. Think of something witty and creative

– Have something creative and witty in your captions, that would make your audience notice your profile or page. But don’t extend such creativity to your captions. Have your ideas and creativity also reflect on your posts, highlights, and images that you upload.

3. Utilize the geotagging features

– This is useful for locating a place. Or have your audience/followers add the location of your business. So that potential customers can also find you. This is great for restaurants, shopping or retail, food & beverage businesses like coffee shops, and more.

4. Explore the stories feature

– this is more like small video snippets, which you can use to show an overview of the products that you sell. It acts almost like a trailer too. That provides a little bit of insight into your Instagram profile.

5. Compile your highlights

– Don’t just have your Instagram stories be sitting in the background. Have them displayed in your profile, and compile them into one highlight. That way, potential customers can easily find products that you are selling or that specific moment like places, guides, and features. This is almost like a catalog of your services or products that you sell/promote.

6. Content is king