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Leverage Proactive Automated Protections
The first and most powerful layer of defense Project Zero offers is its automated protection system. Think of this as a 24/7 digital watchdog for your brand. By enrolling in the program, you provide Amazon with your key brand assets, such as logos, trademarks, and other essential identifiers. Amazon’s machine learning algorithms then use this data to continuously scan billions of active product listings across its marketplace. The system is designed to proactively detect and remove suspected counterfeit listings, often before a single customer ever sees them. This automated shield works tirelessly in the background, significantly reducing the manual effort required to hunt down infringements and protecting your brand reputation around the clock.
Take Immediate Control with Self-Service Removal
For brands frustrated by the traditional “report and wait” process, Project Zero’s self-service counterfeit removal tool is a game-changer. This feature puts the power directly into your hands, granting you the unprecedented ability to remove counterfeit listings yourself, instantly. When you identify a fraudulent listing, there’s no need to file a case and await an investigation. You simply use the tool to remove the listing, and it disappears from the marketplace.
This immediate control is critical for swift action against bad actors. Furthermore, every removal you initiate serves as a data point that feeds back into Amazon’s automated protection system, making it smarter and more effective at catching similar counterfeits in the future. It is crucial to note that with this great power comes great responsibility; Amazon requires brands to maintain an accuracy rate of at least 99% to retain access to this tool.
Secure Your Supply Chain with Product Serialization
For the ultimate level of protection, Project Zero offers an optional product serialization service. This strategy tackles the counterfeit problem at the individual unit level, ensuring only authentic products enter Amazon’s fulfillment network.
When you opt into this service, you apply a unique, scannable code to every single unit you manufacture. When these products arrive at an Amazon fulfillment center, each code is scanned to verify the item’s authenticity. If a code is invalid or has already been used, the item is flagged and prevented from being sold and shipped to a customer. This effectively builds a firewall around your supply chain within Amazon, stopping counterfeit goods in their tracks before they can ever reach your loyal customers.
Understand the Path to Enrollment
Gaining access to these powerful tools requires meeting specific eligibility criteria, ensuring that only trusted brand owners can wield this authority.
First and foremost, your brand must be enrolled in Amazon Brand Registry, which requires a registered trademark. You must be the rightful owner of that trademark. The most critical requirement, however, is demonstrating a history of effective brand protection. Amazon requires that you have submitted counterfeit reports through their standard “Report a Violation” tool with a high success rate, specifically, an acceptance rate of at least 90% over the last six months. This proves to Amazon that you can accurately identify infringements.
Once you meet these qualifications, you can enroll directly through your Brand Registry account, where the automated protections and self-service removal tools are available at no additional cost.
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Written By: Ahzel P. Miral
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: February 12, 2026