If you already use Multichannel Fulfillment (MCF) or enroll in it, you can now add fast, free Prime delivery to your own website at no additional cost. Separately, you can also save 15–25% on fulfillment fees through a new pricing program. Both offerings are available now for MCF merchants selling in the US.
Offer Prime delivery on your website. New and existing MCF merchants can add Prime delivery as a shipping option on their own site at no cost beyond standard MCF fees. The Prime badge appears on your product pages, and Amazon fulfills eligible orders from your inventory in our logistics network, while you keep your existing payment processing, order management, returns, and customer service. Order confirmation and tracking still come directly from you.
Set it up quickly. Adding Prime delivery is more than 70% faster on average than setting up standalone Buy with Prime, with no changes to your store policies. Get started today through the Amazon MCF and Buy with Prime app for Shopify. More options are coming soon through the Selling Partner API and partners including Fulfil, LingXing, and WebBee
Save more the more you ship. The new MCF Preferred Pricing Program gives you up to 25% off fulfillment fees for your first six months, plus FBA credits on each unit shipped, across your website, marketplaces, and social channels. When you graduate from the six-month program, you are automatically enrolled in ongoing savings that scale with your MCF volume. There are no contracts or long-term commitments, and you can enroll in one click through Seller Central. Discounts apply automatically when you ship.
To learn more, go to Multi-Channel Fulfillment 2026 Preferred Pricing and Offer fast, free Prime Delivery on your ecommerce website.

