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Every Amazon seller knows the pain of seeing customers add a product to their cart… and never actually buy. 😩 It feels like money slipping through your fingers. But what if you could retarget those abandoned-cart shoppers practically for free?
That’s precisely what Amazon’s Brand Tailored Promotions lets you do. In fact, we recently ran a campaign similar to this for one of our clients, which generated over $13,000 in sales. Here’s how you can set it up and start re-engaging lost customers today.
Step 1: Tap Into Amazon’s Hidden Feature
Inside Seller Central, go to: Advertising > Brand Tailored Promotions.
Amazon calls it “new” (even though it’s been around for a while), but don’t let that fool you—it works.
With this tool, you can:
✅ Target shoppers who added your product to their cart in the last 90 days but never purchased
✅ Offer them a small discount (10% is a great starting point)
✅ Let Amazon automatically show your offer to those warm leads
Think about the potential: for one client, 1,743 customers abandoned carts for a product priced over $100. Just one or two recovered sales could make a big difference—imagine recovering hundreds.
Step 2: Set Up Your Campaign
Creating your abandoned cart retargeting campaign is simple:
- Choose your audience → Select “Customers who added your brand products to cart.”
- Add your offer → Create a promotion name, set a discount (start small with 10%), and add a budget.
- Set the dates → Choose your promotion’s start and end.
- Submit and go → Amazon does the rest.
This is essentially free advertising, powered by Amazon’s customer data. You’re not running blind ads—you’re targeting people who already want your product.
Step 3: Unlock Customer Retention Opportunities
Brand Tailored Promotions goes beyond cart abandonment. You can also target:
- Promising Customers → People who buy occasionally and spend above average on Amazon.
- At-Risk Customers → Buyers who haven’t come back in a while.
- Cross-Selling Audiences → Customers who purchased one of your products and might want a complementary item.
These audiences are gold for building long-term brand loyalty. For example, “Promising Customers” often have money to spend—they need the right deal to tip them into becoming loyal repeat buyers.
Step 4: Make Sure Your Listing Converts
Before you run these campaigns, stop and ask: 👉 Is my listing strong enough to convert when shoppers click back?
If your images, A+ content, or keywords are weak, your campaigns won’t deliver the ROI you want. That’s why we recommend optimizing your listings first.
At EHP Consulting Group, we even offer a free listing audit where we’ll analyze:
- Your images (is the main photo clickable?)
- Your A+ content (does it actually sell your product?)
- Your SEO & keywords (are you missing buyer search terms?)
- Your competitor gap analysis (what they’re doing that you’re not)
This way, when you run retargeting campaigns, you’ll get the results you’re aiming for.
Final Thoughts
Recovering lost sales doesn’t need to be complicated. With Amazon Brand Tailored Promotions, you can:
✅ Re-engage cart-abandoners who were close to buying
✅ Win back at-risk or one-time customers
✅ Cross-sell to build lifetime value
✅ Boost sales without extra ad spend
If you’re ready to scale, don’t just work in your business every day—let us help you work on it.
EHP Consulting Group offers services to help Amazon sellers streamline operations, re-engage lost customers, and boost sales. For personalized support, please contact our Amazon consultants today.
Let’s discuss this further! Just click here to schedule a meeting with an Amazon expert today.
For further insights and more in-depth content on enhancing your Amazon seller journey and engaging with the community, be sure to check out these platforms:
YouTube Channel Link: EHP Consulting Group on YouTube
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Written By: Liezel Felisilda
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: September 26, 2025