Amazon Is Giving Out FREE Business Certifications

If you’re an Amazon Seller looking for a new edge to help increase your sales, we’ve got major news. Amazon is giving out FREE Business Certifications to sellers — and it might just be the easiest way to boost your visibility and sales on the platform.

Yes, you heard that right. Amazon is offering these certifications at no cost (for now), and according to Amazon itself, certified sellers saw a 62% increase in average units ordered by business customers compared to non-certified sellers.

🚀 What Are These Free Amazon Business Certifications?

These certifications are Amazon’s way of spotlighting sellers who meet specific qualifications — think veteran-owned, Black-owned, small businesses, women-owned, and more.

Once certified, your Amazon listings will display these badges, and Amazon Business customers can filter search results to only show listings from certified businesses.

Here’s what it might look like in your inbox — just search for an email from ABAM-te or type “certification” into your Gmail. It should pop right up.

If you qualify, it’s a no-brainer. The badge goes straight to your listings and can be a game-changer in how your products perform on Amazon Business.

📈 Why This Matters for Amazon Sellers

Let’s be real: standing out on Amazon is tough. Between algorithm changes, rising ad costs, and increasing competition (especially from counterfeit products), you need every advantage you can get.

These free Amazon Business Certifications offer real advantages:

Increase discoverability among high-volume business buyers
Build instant trust and credibility
Potential algorithmic push from Amazon (yes, we’re speculating here, but it wouldn’t be surprising)
Get ahead before they decide to charge for this feature

If you’re serious about learning how to drive Amazon sales, you need to take advantage of every free tool Amazon gives you — especially ones with this kind of upside.

🤔 How Do I Get My Certification?

Simple: Check your inbox. Search for “certification” or “ABAM-te” in Gmail or whatever email you used for your seller account. If you got the invite, follow the link and apply.

No invite? Visit Amazon’s official certification page and see if you’re eligible to apply: https://sellercentral.amazon.com/amazon-business-certifications

If you’re already an established Amazon seller and want help verifying your eligibility or need an Amazon expert to walk you through it — we got you.

🔍 Real Talk: Will This Really Increase My Sales by 62%?

Let’s manage expectations. That “62%” number is from Amazon and based on averages — your mileage may vary.

From our experience at EHP Consulting Group, even a 3-5% bump in sales can mean thousands of dollars in additional revenue per month depending on your product volume.

And if you’re running Amazon ads (especially if you’re working with an Amazon PPC Expert or Amazon advertising expert), every small advantage compounds.

At the end of the day, it won’t hurt — and it’s free. Why not?

💡 Tip from the Pros: Use It as a Marketing Edge

Add your certification badge to your Amazon Storefront, mention it in your A+ Content, and include it in off-Amazon marketing (like Walmart listings if you’re doing multichannel). Even buyers outside Amazon recognize these certifications — especially corporate procurement departments.

✅ Final Thoughts

Amazon isn’t handing out these business certifications for fun. They’re pushing for more credibility, transparency, and seller trust — especially as they battle issues like Amazon counterfeit goods.

So get certified. It’s free (for now), and it might just be the most powerful no-cost boost you’ll get all year.

Want more tips like this? Check out our blog at EHPConsultingGroup.com/blog for regular updates, guides, and expert tips from the field.

Need an Amazon Expert in Your Corner? Get Help from the Best: https://ehpconsultinggroup.com/contact

And don’t forget: The more proactive you are today, the more you’ll grow tomorrow.

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Written By: Ahzel P. Miral

Email: [email protected]

Website: http://www.ehpconsultinggroup.com

Number: 925-293-3313

Date Written: May 21, 2025