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Are your Amazon product Images Up to Standard? Are you following the Amazon product image guidelines? When selling on Amazon, product images are more than just a visual representation—they’re your first impression, your silent salesperson, and a key factor in conversion rates. Have you ever wondered if your images meet Amazon’s rigorous standards and best practices? In this blog, we’ll delve into Amazon’s product image requirements and share top tips to help your listings stand out.
ALL Amazon Product Image Guidelines
- Images must accurately represent the product that is for sale.
- Images must match the product title.
- Product must fill at least 85% of the image.
- The optimal zoom experience for detail pages requires files to be 1600px or larger on the longest side. Zoom has been shown to help enhance sales. If you are unable to meet this requirement, the smallest your file can be for zoom is 1000px, and the smallest your file can be for the site is 500px.
- Images must not exceed 10,000px on the longest side.
- Images must be JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png), or GIF (.gif) file formats. JPEG is preferred. Our servers do not support animated .gifs.
- Images must not be blurry, pixelated, or have jagged edges.
- Images must not contain nudity or be sexually suggestive. Leotards, underwear, and swimwear for kids and baby must not be shown on a human model.
- Images must not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon’s logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design.
- Images must not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, “Amazon’s Choice,” “Premium Choice,” “Amazon Alexa,” “Works with Amazon Alexa,” “Best seller,” or “Top seller”. Refer to trademark usage guidelines for more details.
Accuracy and Relevance
- Match the Product: Images must accurately represent the product for sale and match the product title.
- Product Dominance: The product must fill at least 85% of the image frame.
Image Quality
- Resolution: Optimal zoom experience requires images to be at least 1600px on the longest side. Minimum requirements are 1000px for zoom functionality and 500px for site listing.
- File Format: Acceptable formats are JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), and GIF (.gif). JPEG is preferred, and animated GIFs are not supported.
- Clarity: Images must not be blurry, pixelated, or have jagged edges.
Content Restrictions
- Appropriateness: No nudity or sexually suggestive content. Children’s leotards, underwear, and swimwear must not be shown on a human model.
- Branding: Images must not contain Amazon logos, trademarks, or badges like “Amazon’s Choice” or “Best Seller.”
Amazon’s Main Image Requirements
The main product image is crucial as it’s the first photo customers see in search results. Here’s what you need to know:
- Background: Must be pure white (RGB 255, 255, 255).
- Representation: Must be a professional photo of the actual product, not a graphic, illustration, or placeholder.
- No Additions: Should not include text, logos, borders, color blocks, watermarks, or other graphics.
- Single View: Should not include multiple views of the product.
- Full Product View: The product must be fully visible and not cropped by the image frame, except for specific exceptions like jewelry.
- Unpackaged: Products should be shown outside their packaging unless the packaging is a key feature.
- Model Use: Models must be standing; sitting, kneeling, leaning, or lying down is not allowed, except for assistive technology demonstrations.
Additional Prohibited Specifications for Main Images
- Non-White Backgrounds: Backgrounds must be pure white.
- Text and Graphics: No text, logos, borders, color blocks, or watermarks.
- Cropping: No part of the product should be cropped by the frame, except for certain jewelry.
- Propping: Excessive props that obscure the product are not allowed.
- Model Poses: Models must be standing.
- Packaging: No packaging or tags should be visible.
- Mannequins: Not allowed except for socks and stockings.
- Children’s Clothing: Must be photographed flat, not on a model.
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Ref: Amazon
Additional Image Options: Application Images
When creating your Amazon listing, you can upload up to 9 images. However, only the first 7 images (or 6 if your listing includes a product video) will be visible on your live listing.
Consider incorporating attention-grabbing graphics and informative text to make the most of these additional images. This is your chance to engage customers further and provide them with valuable information about your product.
Think about including creative backgrounds, your logo, or even infographics and comparison charts to showcase key features and benefits effectively. These additional visuals can play a crucial role in convincing potential buyers to purchase.
9 Best Practices for Your Amazon Product Images
- Focus on Your Main Image: Ensure it’s clear, high-quality, and adheres to Amazon’s requirements. The main image is the first thing customers see, so make sure it accurately represents your product and entices potential buyers.
2. Use All Available Image Space: Fill out all image slots with different angles and features to provide a comprehensive view of your product. Utilize every opportunity to showcase its various aspects and benefits.
3. Create Unique Lifestyle Images: Show your product in use in real-life scenarios to help customers visualize how it fits into their lives. Lifestyle images can create a stronger emotional connection and increase the perceived value of your product.
4. Add Text to Your Images: Highlight key features and benefits by adding text to your images. This can help customers understand the value proposition of your product at a glance and encourage them to explore further.
5. Zoom In on Product Features: Use close-up shots to showcase details and highlight the quality of your product. Zooming in on specific features can help customers make informed purchasing decisions and build trust in your brand.
6. Use 3D-Rendered Images: High-quality 3D renders can illustrate the product from all angles, providing a realistic representation that may not be possible with traditional photography. 3D-rendered images can enhance the visual appeal of your product and set it apart from competitors.
7. Include Before-and-After Photos: Show the effectiveness of your product by including before-and-after photos. This can demonstrate its transformative qualities and reassure customers of its value and utility.
8. Inform Through Instructional Photos: Provide clear, visual instructions on product use to help customers understand how to get the most out of your product. Instructional photos can reduce confusion and increase customer satisfaction.
- Hire a Professional: Professional photographers can ensure your images are top-notch and compliant with Amazon’s requirements. Investing in professional photography can significantly improve the visual appeal of your product listings and drive sales. But here are tips and tricks to improve your visual design.
Conclusion
High-quality images that adhere to Amazon’s requirements can significantly impact your sales. By focusing on compliance and leveraging best practices, you can create a compelling visual experience that attracts and converts customers. Investing time and resources into perfecting your product images is essential for success in the competitive Amazon marketplace.
Written By: Neil Maccolai Lacap
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: June 10, 2024
