Amazon Revoked Your Brand? Step-by-Step Appeal Guide That Works

If you are one of the many successful Amazon Sellers trying to scale your business, having your Brand Registry account suddenly revoked feels like a catastrophe. It immediately limits your ability to protect your brand, fight against Amazon Fakes, and ultimately hurts your potential to make money on Amazon.

The process of getting reinstated is often confusing, but as Amazon Experts with a proven track record, we can tell you this: most revocations are reversible. You just need the right Plan of Action (POA) and persistence.

Here is our expert guide on the two types of revocations and the appeal strategy that works.

Video Overview:

Section 1: Identifying Your Brand Registry Revocation Type

Amazon generally deals with two different kinds of Brand Registry revocations. Knowing which one you face dictates your next move.

Type 1: Access to Report Violations Revoked

Report Violations Revoked is the most common type, and fortunately, the easiest to fix.

We see this frequently with clients who were proactive in fighting Amazon Counterfeit issues. The problem usually isn’t the act of reporting, but the way it was done.

Common Root Causes:

Repeated Reporting: Reporting the same person or listing too many times without proper internal escalation.
Skipping Test Buys: Failing to conduct documented test buys to confirm that the product sold by the bad actor is indeed a counterfeit of your intellectual property.
Trademark Status: Your trademark may have expired or been recently invalidated in the US.

To begin the process of reinstatement, you must first figure out the root cause of your specific suspension. Did you report the same person twice? Did you stop performing test buys? Have you confirmed your trademark is still active with the United States Patent and Trademark Office (USPTO)? Make sure your intellectual property is sound before moving forward.

Type 2: Full Brand Removal from Brand Registry

This is the hard one. This happens when Amazon sends a “huge email” informing you that your entire brand, and sometimes multiple brands (four or five brands at once), have been completely removed from the Brand Registry program.

Amazon’s emails in these situations are frustratingly vague. They give a list of potential reasons why it may have happened but never the direct, single cause. This is a painful process for any dedicated Florida Amazon Consultant to navigate, but it can be resolved.

Section 2: Crafting Your Winning Appeal and POA

The appeal is the most critical document. It is not just a plea for help; it is a professional, detailed Plan of Action that proves you understand the policies and have taken corrective measures.

1. Dig Deep for the Root Cause

Even if Amazon is vague (especially with Type 2 removals), you must perform your own due diligence. Look back at all recent activity. Were a lot of your reports accepted in the last seven days, which may have triggered an internal audit? Review your reporting history to find that key piece of information.

2. Write a Comprehensive Appeal

The appeal should be lengthy, thorough, and heavily referenced. A good Plan of Action covers three areas:

The Root Cause: Clearly and concisely state the specific action (or lack of action) that caused the revocation.
Corrective Actions: List the steps you immediately took to stop the issue. (Example: “We have reviewed and corrected all trademark filings based on the latest guidance from the USPTO,” or “All team members responsible for reporting infringement have undergone retraining.”)
Preventative Measures: Detail the long-term systemic changes you have implemented to ensure this issue never happens again.

Our successful appeals, even for complex cases, reference Amazon’s policy guidelines, the US Copyright Office regulations, and other specific legal frameworks. This demonstrates competency and seriousness to the Amazon Brand Registry team.

For assistance writing these detailed appeals and ensuring your trademark protection is solid, contact our Amazon Experts today: ehpconsultinggroup.com.

Section 3: The Escalation and Reinstatement Timeline

Once you submit your appeal, be prepared for Amazon’s typical internal confusion. They often ask, “What? Why are you appealing?”

Persistence is Key

For the easier Type 1 revocation, submission and reinstatement can sometimes happen in about 20 days.

For the harder Type 2 full brand removal, the process is much longer. If the appeal form says “Not Found,” you must immediately escalate the issue internally through Seller Support or your account manager.

When we deal with multiple brands, this process can involve Amazon asking for everything from invoices to supplier documents. While seemingly irrelevant to a trademark issue, this is the hurdle you must clear. In one recent client case involving four or five brands, the entire process took around 60 days because of the necessary internal escalations.

Ultimately, your goal is to receive that “Great news” email: “We have determined that you may continue to submit infringement notices” or that your brand has been fully reinstated.

Stop Struggling and Start Selling

If you are spending more time on appeals than on strategy to drive Amazon sales, it’s time to seek Amazon Expert Help selling on Amazon.

Our team is full of Amazon sales expert talent ready to take on this burden. Whether you need a dedicated Amazon Consultant to help you stop Fake Products on Amazon, a sharp Amazon PPC Expert to optimize your advertising spend, or an Amazon counterfeit removal expert to handle the constant flow of issues, we have you covered.

Our most popular service is our full Amazon account management, where we handle appeals, inventory, advertising, and internal escalations, allowing you to save time, money, and, most importantly, increase your sales.

➡️ Take the first step toward getting expert assistance and increasing your sales today by visiting us here: ehpconsultinggroup.com/contact