Skip to content 
(925) 293-3313
Video advertising is rapidly growing on Amazon, and as a seller, understanding how to use Amazon Video Ads can give your product listings a major advantage. Whether you’re launching a new product or trying to boost conversion rates for an existing one, this guide will walk you through placements, specs, best practices, and how to integrate video into your overall Amazon strategy.
What Are Amazon Video Ads & Why They Matter
Amazon Video Ads allow advertisers to reach Amazon’s audience via targeted video placements on Amazon’s websites, mobile apps, and Fire tablet wake screens. Amazon Ads Out-stream autoplay video formats deliver engaging visual content that can capture buyer attention even when sound is muted.
For sellers, video ads support higher engagement and stronger brand messaging than standard image ads. They can help your listing stand out, boost conversion rate, and improve long-term ranking signals because Amazon rewards well-performing listings. If you treat your video as another piece of your listing optimization strategy, you’ll see real results.
Where Your Video Can Appear: Placements You Should Know
Amazon lists several placement options for Video Ads:
- Home Page Desktop (300 × 250)
- Home Page Smartphones (Below the Fold) (300 × 250)
- Home Page Tablet Shopping App (300 × 250)
- Detail Page Smartphones (414 × 125)
- Detail Page Desktop (970 × 250)
- Fire Tablet Wake Screen (beta) for US/UK/DE (with custom background) Amazon Ads
These placements mean that your video can reach buyers at multiple stages—either while they’re browsing or right when they’re on the product detail page. For sellers, using multiple placements broadens reach and improves the odds of attracting engaged viewers.
Amazon Video Ads Creative & Technical Specifications
Here are key specs to ensure your video ad meets Amazon’s requirements:
For sellers, this means your video needs to be clean, high quality, and optimized for quick consumption. Because Amazon recommends delivering your core message within the first 5 seconds, focus on visuals, product usage, and on-screen text rather than relying entirely on narration.
Best Practices for Amazon Video Ads That Convert
To get the most from your Amazon video ads:
- Front-load your message: As Amazon suggests, deliver your key message early since playback might start muted. Amazon Ads
- Use on-screen text: Make sure the viewer understands the offer even without sound—text overlays or subtitles help.
- Highlight product in use: Show how your product solves a problem rather than only talking about it.
- Keep branding subtle but consistent: Include your logo and headline but avoid hard-sell calls or click-bait buttons (which are restricted). Amazon Ads
- Track your video metrics: Amazon reports impressions, video starts, quartiles, completions, clicks, and views (where a view counts when 50% of the ad is visible for 2 consecutive seconds). Amazon Ads
By following these recommendations, sellers can create video assets that don’t just play—they perform.
How Sellers Should Integrate Video Ads Into Their Amazon Strategy
Video isn’t a replacement for good listings—it’s a booster. As an Amazon seller, treat video as part of a holistic strategy:
- Add video to high-traffic listings or key variants to improve conversion rate.
- Use video ads during the launch phase to build momentum and keyword rank.
- Retarget or refresh video content when sales plateau or competitor activity increases.
- Combine video campaigns with image ads, Sponsored Brands, and organic listing optimization for maximum effect.
If you’re managing multiple listings, video campaigns require tracking, budget allocation, and creative testing—this is where an expert helps.
Why Expert Help Makes a Difference
Creating high-quality video ads, choosing placements, setting KPIs, and interpreting performance metrics can be overwhelming—especially if you already manage inventory, ads, listings, and compliance. That’s where a partner like **EHP Consulting Group comes in.
EHP Consulting helps sellers:
- Produce Amazon-compatible video creative with correct specs and brand alignment
- Target the right placements and monitor video ad KPIs (views, clicks, completions)
- Analyze video campaign performance and optimize for ACOS, CPC, and conversion lift
- Integrate video strategy into the Amazon account growth plan, aligning with listing health and launch timing
Amazon Video Ads offer a powerful way for sellers to increase engagement, stand out from the competition, and drive meaningful conversion improvements. But to get results, your video needs to be optimized, placed correctly, and supported by a full strategy.
If you want help producing video ads or running high-performance campaigns, contact EHP Consulting Group. Let the experts handle creative, placement, and optimization so you can focus on scaling your Amazon business.
YouTube Channel Link: EHP Consulting Group on YouTube
TikTok Profile Link: EHP Consulting Group on TikTok
Written By: Ahzel P. Miral
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: November 4, 2025