Author name: Josh Hackett

2025 Amazon SEO Checklist: Ranking Higher With Fewer Reviews

Getting to Page 1 on Amazon used to require hundreds (if not thousands) of glowing reviews. But in 2025, Amazon’s A9 algorithm has evolved—and so have your opportunities to rank higher even with fewer reviews. Whether launching a new product or optimizing an existing one, this checklist will help you work smarter, not harder, to […]

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How to Adapt to Amazon’s New Reimbursement Policy (2025 Update)

If you’re an Amazon seller, you’ve seen the ripples from the latest reimbursement policy update. Since early 2025, Amazon has rolled out a stricter and more data-driven system for FBA reimbursements — and it’s already affecting how sellers manage lost, damaged, and customer-returned inventory. For some, this change feels like another hurdle. For others, it’s

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Advertising Smarter: How to Lower ACoS With Amazon DSP & PPC

If you’re an Amazon seller, you already know that keeping your ACoS (Advertising Cost of Sales) low is the key to making your ads profitable. But with rising competition and ad costs, how do you advertise smarter—not harder? The answer: Leverage the combined power of Amazon PPC and Amazon DSP. This post will discuss strategically

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How to Write Amazon Bullet Points That Convert in 500 Characters

Crafting Amazon bullet points that convert isn’t just about listing features—it’s about telling a story that speaks directly to your customer’s needs. And when you only have 500 characters to do it, every word counts. Here’s how to make each bullet pop. 1. Start with a Hook Begin each bullet with an attention-grabbing phrase. Use

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