Author name: Josh Hackett

It’s a scenario that strikes fear into the heart of any Amazon seller: you log into your account to check your campaign performance, and your ad spend is zero. Your sales have plummeted. Your ads have stopped running, but you never received a notification, an email, or a performance alert. This silent shutdown is a frustrating […]

Amazon’s search bar is no longer just a search bar. It’s becoming a conversation. The introduction of Rufus, Amazon’s new generative AI shopping assistant, marks a fundamental shift in how customers discover, research, and buy products. Named after a Corgi who was a beloved part of Amazon’s early days, this AI is poised to change

Keeping up with Amazon’s ever-evolving advertising platform can feel like a full-time job. New features, formats, and tools are released constantly, and leveraging them before your competition can provide a significant advantage. If you want to move beyond the basics and tap into the platform’s most powerful new capabilities, you need to know where to

🥇 Pro Seller Badge on Walmart: How to Qualify and Why It Matters Selling on Walmart Marketplace is a game-changer for e-commerce growth, but simply listing your products isn’t enough to dominate. Just like how Amazon Sellers strive for the coveted Prime badge, serious Walmart merchants aim for the Pro Seller Badge. This badge isn’t

The Walmart Marketplace represents a massive opportunity for health and wellness brands, but breaking into the dietary supplements category isn’t as simple as just listing your product. It’s a restricted category that requires pre-approval, strict adherence to federal regulations, and a clear understanding of Walmart’s ever-evolving policies. Recent updates have tightened the gates, prioritizing brand owners and