Author name: Josh Hackett

Selling on Walmart Marketplace offers a massive opportunity to reach a loyal customer base, but the platform operates with a level of rigor that often catches Amazon veterans off guard. To succeed, sellers must move beyond basic listing practices and master the specific technical levers that Walmart uses to police its catalog. Based on the […]

1. Nail the Seller Approval Process Getting approved to sell on Walmart Marketplace is often the first and most significant hurdle. Unlike other platforms, Walmart maintains a curated marketplace and is selective about its sellers. To start, you must have a Business Tax ID (EIN), as Social Security Numbers are not accepted. You’ll also need

The Walmart Marketplace presents a massive opportunity for e-commerce sellers, but navigating its ecosystem comes with unique challenges. While you’re focused on big-picture growth, a few subtle details can quietly drain your profits and stifle your visibility. If your sales have plateaued or your margins feel tighter than they should be, you might be falling