Amazon PPC & Advertising

Navigating the complexities of Amazon Advertising requires more than just a healthy budget; it demands a surgical understanding of how customers search for products. Amazon PPC (Pay-Per-Click) is built on the foundation of match types, which dictate how closely a customer’s search query must align with your chosen keywords. According to Josh Hackett, CEO of

The landscape of Amazon advertising is shifting toward a “basics-first” philosophy. As we move into 2026, the most successful sellers aren’t those with the largest budgets, but those who treat PPC as an amplifier for an already optimized presence. Before you spend a single dollar on clicks, you must ensure your foundation is unshakeable. This

You’ve done the work. You’ve set up your Amazon Sponsored Product campaign, perfected your keywords, and set your bids. You’re ready for the sales to start rolling in, but when you check your campaign manager, you see that dreaded status: “Ineligible.” It’s a frustrating and common roadblock for sellers, but it’s almost always fixable. This

For Amazon sellers, video advertisements have long been a high-barrier-to-entry medium, often requiring expensive equipment, professional editors, and significant time. However, Amazon’s recent rollout of AI-powered video generation within its Creative Studio has effectively leveled the playing field. By leveraging generative AI, brands can now transform static product listings into dynamic video ads in a

Navigating the world of Amazon advertising can feel like wading through alphabet soup. ACoS, ROAS, CPC, PAT—these acronyms are the language of Pay-Per-Click (PPC), and understanding them is the first step toward launching profitable campaigns. If you’ve ever felt overwhelmed by the jargon, you’re not alone. This guide will break down the essential Amazon PPC