Author name: Josh Hackett

new to brand tracking campaign metrics ad performance NTB conversion Amazon ads EHP Consulting

Boost Sales by Tracking New-to-Brand Orders in Amazon Ads (Quick & Easy)

Why New-to-Brand Data Matters for Amazon Sellers As an Amazon Seller, understanding where your sales are coming from is crucial. Are your ads converting loyal customers — or are they driving new ones? That’s where New-to-Brand (NTB) order tracking in the Amazon Advertising Console comes in. This metric shows how many of your customers purchased […]

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How to Connect Amazon to eBay (Step-by-Step Automation Guide!)

Are you tired of manually fulfilling your eBay orders? Could you connect your Amazon FBA inventory directly to eBay so that every time you get an eBay sale, Amazon automatically ships the product, uploads the tracking number, and keeps everything synced?  Good news—you can! This isn’t dropshipping. Since your products are stored in Amazon FBA

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customer review mining product feedback analysis trend detection sentiment extraction EHP Consulting

Amazon Reviews as a Trend Indicator: Seller Insights for 2025 Success

Amazon Reviews as a Trend Indicator: What Customers Really Want in 2025 If you’re an Amazon Seller trying to stay ahead in 2025, look no further than your product reviews. Beyond just ratings, Amazon reviews act as a powerful trend indicator, giving deep insight into what customers really want — and don’t want. In this

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Walmart Suspension

Walmart Mass Suspension – 60% of Seller Accounts Deactivated

The Walmart marketplace just hit sellers hard. Almost 60% of Walmart seller accounts are now facing suspensions, terminations, or errors. If you sell on Walmart, this is a critical wake-up call. Let’s break down what’s happening and what you can do to protect your account. If you’re a Walmart seller looking to make money on

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