Boost Product Visibility with Amazon Inspire—Here’s How

If you’re an Amazon seller hungry for more visibility, traffic, and sales, there’s one underutilized tool you need to start paying attention to right now: Amazon Inspire. Think of it as Amazon’s answer to TikTok or Instagram Reels—a short-form, shoppable content feed that’s reshaping product discovery for millions of mobile shoppers.

In this Post, we’ll break down exactly what Amazon Inspire is, how it works, and, most importantly, how you can leverage it to skyrocket your product visibility.

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What Is Amazon Inspire?

Amazon Inspire is a vertical, scrollable feed of short videos and photos available on the Amazon shopping app. Launched in 2023, it was designed to create a more engaging shopping experience, especially for mobile users. Customers see lifestyle content from creators, brands, and other shoppers—and every image or video is directly linked to the featured product.

Yes, it’s social media meets commerce. And it’s powerful.

image Video lifestyle images features Benefit copy Sponsored products PPC campaigns Ad targeting Campaign Cost-per-click impressions Advertising

Why Amazon Inspire Matters for Sellers

While traditional ads and SEO still matter, Inspire gives you a fresh channel to stand out—especially if you’re targeting younger, mobile-first audiences. Here’s what makes it a game-changer:

High Engagement: Shoppers browsing Inspire are already in discovery mode.
Fast Exposure: Inspire prioritizes new and visually engaging content.
Instant Purchases: Products are shoppable directly from the feed.
Low Competition (for now): Many sellers aren’t using this yet—a huge opportunity.

ROI Budget allocation Customer reviews Star ratings Buyer feedback Q&A section engagement Purchase intent Shopping behavior recommendations Wishlist

How to Get Featured in Amazon Inspire

Amazon Inspire content is primarily pulled from Amazon Posts, Brand Stores, customer reviews, and creator content. Here’s how to boost your chances of showing up:

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1. Use Amazon Posts Consistently

Amazon Posts is a free tool for brand-registered sellers. Think of it as your brand’s Instagram inside Amazon.

Post 3–5 times per week
Use high-quality lifestyle imagery
Focus on benefits, not just features
Use relevant product tags

Niche Buy box Sales rank Inventory management Fulfillment by Prime eligibility Shipping options Order processing Return policy

2. Leverage Amazon Influencers & Creators

Amazon’s Creator Hub connects brands with influencers who can create videos that appear on Inspire.

Partner with influencers in your niche
Send them your product and brand guidelines
Encourage unboxing, how-to, and demo videos

3. Optimize Customer Reviews with Images/Videos

Encourage happy customers to upload photos or videos with their reviews. These UGC (user-generated content) visuals may be pulled into Inspire if Amazon finds them compelling.

Tip: Include a product insert that asks for image reviews in exchange for a freebie or a future discount.

Data-driven decisions KPI monitoring reports Trend Market E-commerce Online retail Digital marketing launch segmentation retention Competitive pricing

4. Create Shoppable Videos

As a brand-registered seller, you can upload videos via your listing backend. These videos can show up in Inspire if they’re engaging and helpful.

Demo videos
Problem/solution storytelling
“What’s in the box” content

Pro Tips to Maximize Your Inspire Presence

Shoot vertical-first: Inspire is a vertical feed. Crop or shoot for mobile.
Hook fast: Grab attention in the first 2 seconds.
Think like a creator: Inspire content is scrollable, not searchable. You need to entertain, not just inform.
Track performance: Use Brand Analytics and Post metrics to see what’s working.

Final Thoughts

Amazon Inspire is still in its early stages—which means now is the time to act. Sellers who adapt quickly can capture a disproportionate share of attention and sales before this becomes saturated like every other Amazon feature.

Don’t wait. Start creating content, testing strategies, and becoming visible where the eyeballs are going next.

Want expert help to optimize your Amazon brand for Inspire?

Let’s talk. Our team helps sellers craft high-converting Amazon content that stands out—and sells.

Let’s discuss this further! Just click here to schedule a meeting with an Amazon expert today.

For further insights and more in-depth content on enhancing your Amazon seller journey and engaging with the community, be sure to check out these platforms:

YouTube Channel Link: EHP Consulting Group on YouTube
TikTok Profile Link: EHP Consulting Group on TikTok
Written By: Liezel Felisilda
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: June 6, 2025