Amazon PPC & Advertising

Creating an Amazon Advertising campaign in Seller Central can significantly boost your product visibility. Ads help your products stand out among competitors, especially in crowded categories. Advertising campaigns provide valuable data on customer behavior, allowing you to analyze which products and keywords perform best. Use advertising to retarget customers who have previously viewed your products,

Are you ready to take advantage of Prime Big Deal Days but unsure how to enroll your FBA products? Don’t worry, I’ve got you covered! As the CEO and founder of EHP Consulting Group, a multi-million dollar Amazon consulting firm, I’m here to walk you through the exact steps to make sure your products are

Starting August 14, 2024, Amazon has introduced a fee for Prime Exclusive Discounts during US deal events, beginning with the Prime Big Deal Days later this year. This change could impact sellers who rely on these discounts to boost sales and visibility during major shopping events. What’s Changing? While Prime Exclusive Discounts outside of deal

If you’re an Amazon FBA seller aiming to boost sales and attract more customers, offering quantity discounts can be a powerful strategy. Here’s how to do it: 1. Understanding the Benefits Quantity discounts encourage customers to buy more, increasing your sales volume and average order value. They also help in clearing out inventory faster. 2.

If you’re an Amazon seller, you’ve probably wondered how to find that perfect product to sell—the one that stands out drives sales, and builds a thriving business. With millions of products on Amazon, choosing the right one can feel overwhelming. But don’t worry; we’ve got you covered. In this blog post, we will break down the essential