Amazon

Is your brand name killing your Amazon sales? It’s a provocative question, but one that every seller needs to ask. For years, the conventional wisdom has been clear: start your product title with your brand name. But as Amazon’s marketplace becomes more crowded and mobile-first, this “best practice” is facing serious scrutiny. The beginning of […]

Navigating the world of Amazon selling can feel like learning a new language. The platform is filled with acronyms and unique terminology that can be overwhelming for new and even experienced sellers. Understanding these key terms is the first step toward managing your business effectively, optimizing your strategy, and ultimately, boosting your profitability. Let’s decode

1. Claim and Fully Verify Your Profile This is the foundational step. Before you can optimize anything, you must have full control over your listing. Search for your business on Google or Google Maps. If a profile already exists, you will see an option to “Own this business?” or “Claim this business.” Follow the prompts,

Expanding your e-commerce empire on Amazon is a tempting prospect, and for many, that means considering a second seller account. But this isn’t a decision to take lightly. Amazon’s policies are notoriously strict, and a single misstep can jeopardize your entire business. Before you dive in, it’s crucial to understand the rules, the risks, and

Ready to expand your Amazon business beyond the U.S. border but terrified by the thought of international logistics, customs forms, and managing inventory in another country? You’re not alone. Many sellers see the potential in Canada and Mexico, but hesitate to take the leap. What if there was a way to test those markets with