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Prepare for an exclusive shopping extravaganza this Q4 with Amazon’s Prime-exclusive event! Mark your calendars—the deadline to submit recommended deals is August 9, 2024. This is your chance to tap into the excitement and boost your sales.
Event #1: Amazon Big Deal Days
Why should you focus on Amazon during Q4? Amazon Big Deal Days offers Prime members exclusive deals that make shopping irresistible. In October 2023, these special promotions spanned 19 countries, resulting in over 150 million products sold by third-party sellers. If you missed the mark on Prime Day, now’s your chance to make an impact with Prime Big Deal Days!
Event #2: Amazon Black Friday Deals
From November 21 to December 2, 2024, get ready to light up your sales charts! Amazon Black Friday deals are known for their deep discounts and irresistible offers, making it the holy grail of the holiday shopping season. Submit your Black Friday deals by September 6th to stay ahead of the game.
For sellers, Black Friday is the perfect time to showcase your best products and capture the attention of millions of online shoppers worldwide. By strategically planning your Amazon Q4 deals, you can pinpoint the most lucrative opportunities to boost sales and expand your customer base.
Event #3: Amazon Cyber Monday Deals
Dive into the frenzy of Amazon Cyber Monday, where savvy shoppers hunt for unbeatable discounts on everything from gadgets to fashion and home essentials. Submit your top Amazon Cyber Monday deals by September 6, 2024, and make this event a blockbuster success for your brand!
Cyber Monday discounts on Amazon offer unmatched variety and convenience, allowing shoppers to browse thousands of products from the comfort of their homes. Participating in Amazon’s Cyber Monday event is a prime opportunity to showcase your top-selling items and attract a global audience of eager holiday shoppers.
Insider Tips for Crushing Q4 on Amazon
Prepare early for Amazon’s Q4 sales events with these essential tips. Whether you’re an experienced seller or new to the game, these strategies will help you stand out and maximize your success.
1. Check Your Eligibility
– Seller Central:
– Go to Advertising > Deals.
– Click “Create a new deal” to view eligible deals and scheduling details.
– Vendor Central:
– Go to Merchandising > Promotions.
– Click “Start a new campaign” and select Lightning Deals or Best Deals to check product eligibility.
2. Fine-Tune Your Product Pages
– Optimize your listings with essential information and relevant keywords.
– Improve organic rankings and sales by updating product titles, bullet points, descriptions, images, and backend keywords.
– Benefits include increased visibility, brand credibility, customer satisfaction, higher sales, and improved search rankings.
3. Stock Up to Sell Out
– Manage inventory by reviewing sales history and best sellers.
– For FBA sellers, go to Inventory > Inventory Planning > Restock Inventory to manage stock limits.
– Consider partnering with an Amazon account management team for additional support.
4. Launch Strategic Ad Campaigns
– Use paid search ads to drive traffic to your listings:
Sponsored Product Ads: Target specific keywords to boost sales.
Sponsored Brand Ads: Feature your logo with three products.
Sponsored Display Ads: Reach shoppers who searched for similar products or visited your page without buying.
Sponsored Brand Video Ads: Showcase products on Amazon sites, mobile apps, and Fire tablet screens.
– Consider fixed-fee PPC consulting for expert optimization.
5. Fire Up Your Fiercest Deals
– Develop a promotional strategy with exclusive offers and deep discounts:
Lightning Deals: Limited-time discounts ($500 for Prime Big Deal Day, $300 for Black Friday/Cyber Monday).
Best Deals: Run throughout events, costing $1,000 per event.
Promotions: Use percentage-off discounts or BOGO offers.
Coupons: Attract shoppers with search-result coupons, with fees deducted after redemption.
Get Ready for Q4!
Plan early, optimize listings, manage inventory, run strategic ads, and offer fantastic deals to maximize your success during Amazon’s Q4 events. Happy selling!
Written by: Cindy Buenafe
E-mail: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: July 27, 2024
