Everything You Need to Know About Winning Walmart’s Buy Box

If you’re a Walmart Seller trying to make money on Walmart, you already know how competitive the marketplace can be. But there’s one thing that can make or break your success — winning the Walmart Buy Box.

In this guide, we’ll cover how to drive Walmart sales by mastering the Buy Box and stopping counterfeit and fake products that hurt your sales. If you’re serious about scaling your business on Walmart, this blog is for you.

Need immediate help from a Walmart Expert? Talk to our team at EHP Consulting Group.

🎯 What Is the Walmart Buy Box and Why It Matters

Only one seller gets to win the Walmart Buy Box — the coveted “Add to Cart” button. Every other seller gets buried below. If you’re not in the Buy Box, you’re likely not making any sales on Walmart.

Walmart determines the Buy Box winner based on:

Offer Price
Shipping Fee
Delivery Speed
Seller Performance

From our experience at EHP Consulting Group, shipping speed and price are the top factors. That’s why sellers using Walmart Fulfillment Services (WFS) often dominate the Buy Box — more on that shortly.

📊 Use the Buy Box Report & Pricing Insights Dashboard

Walmart provides sellers with a Buy Box Report, showing whether or not your products are winning.

To access this:

Go to Catalog > Reports
Download the Buy Box Report

Next, head to Pricing > Pricing Insights Dashboard to track your Buy Box Win Rate and submit pricing match requests if necessary.

💡 Walmart often suppresses Buy Box visibility if your price is higher than on Amazon, Target, or Macy’s. If that’s your case, you can submit a price match with proof.

🧠 Pro Tips to Win the Buy Box Consistently

✅ Use Walmart Fulfillment Services (WFS)

WFS gives your listings a competitive advantage. Even if your price is slightly higher, you can still win the Buy Box due to faster delivery speeds.

📦 Learn more about Walmart Fulfillment Services

If you’re priced at $11 while a competitor is at $10, you may still win the Buy Box using WFS — that’s how powerful it is.

✅ Use a Repricer Tool

Manually monitoring your pricing every day? That’s exhausting. Use a repricing tool to automatically adjust your price to stay competitive. This is key if you’re managing many SKUs.

⚙️ Tools like RepricerExpress and Feedvisor can help.

✅ Contact Walmart Support When Needed

If you’re the only seller but still not winning the Buy Box, contact support. Provide competitive references (Amazon, Target, etc.) and request Buy Box visibility. Our Walmart Counterfeit Removal Experts can help you escalate these requests faster.

🏆 Work With a Walmart Consultant to Win Every Day

Navigating Walmart’s systems — from ads to pricing to Buy Box wins — takes time and experience. Our Florida Walmart Consultants specialize in: