Fast SEO Optimization Tactic Using Amazon Competitors

If you’re an Amazon seller, chances are you’ve spent hours trying to figure out which keywords will rank your product and actually convert. The truth is, your competitors have already done much of the hard work — and you can leverage it ethically to boost your own SEO and sales.

At EHP Consulting Group, we help sellers optimize listings, run Amazon ads, and increase sales by analyzing competitors’ strategies. Here’s a step-by-step method you can use right now.

Video Overview 🎥: Fast SEO Optimization Tactic Using Amazon Competitors – YouTube

Step 1: Identify a Winning Competitor

Begin by identifying a competitor in your category that is clearly outperforming you. For example, imagine you sell a flea collar for cats:

One listing barely generates any sales.
Another similar listing pulls in over $1,000,000 per month.

What makes the difference? SEO and keyword dominance. They’re ranking higher, showing up more often, and likely running brilliant ad campaigns. Your goal is to understand which keywords are driving their visibility and sales.

Step 2: Grab Their ASIN and Use Helium 10

Every Amazon product has an ASIN (Amazon Standard Identification Number) in the “Product Information” section. Copy the ASIN of your top-performing competitor.

Next, navigate to Helium 10 and select Products → Cerebro. Paste the ASIN into Cerebro and click Get Keywords. Helium 10 will generate a report showing all the keywords your competitor ranks for, both organically and through sponsored listings.

Helium 10 offers a free trial, allowing you to try it out. This tool is a game-changer for competitor keyword research.

Step 3: Export and Organize Keywords

Once you have the data, export it as a CSV. Focus only on the essential columns:

Keyword
Search volume
Competitor organic rank
Sponsored rank

Drop these into Google Sheets and sort by highest search volume. Now you have a clear view of which high-value keywords you could target.

Step 4: Choose a High-Volume, Long-Tail Keyword

Avoid overly broad keywords like “cat” or “cat collar.” Instead, select specific, long-tail keywords with high search volume and moderate competition.

Example:

flea and tick prevention for cats — 30,000 searches/month, competitor ranking #17, sponsored rank active
flea collar for cats
cat flea treatment

Focusing on one validated keyword at a time ensures your SEO efforts are concentrated, giving you the best chance to outrank competitors.

Step 5: Optimize Your Listing

Now that you have your main keyword, incorporate it across your listing:

Title: Include the keyword at the beginning.
Images: Add keyword text to your primary image or additional images (Amazon scans image text).
Bullets: Naturally include the keyword in your bullet points.
Description: Highlight the keyword while keeping it readable and benefit-driven.
Backend search terms: Include it to improve indexing.

Finally, run an exact-match PPC campaign targeting this keyword. Ads help accelerate visibility and improve organic ranking as Amazon sees the listing gaining sales for that keyword.

For professional help optimizing your listings, you can schedule a free audit with EHP Consulting Group.

Step 6: Scale and Expand

Once your first keyword starts ranking on Page 1 and drives conversions, select your following long-tail keyword and repeat the process. Gradually, you’ll dominate multiple high-value keywords and significantly increase your sales.

Why This Strategy Works

Competitor data equals validated demand.
Long-tail keywords reduce competition and increase conversion rates.
Ads + optimized listing = faster organic growth.
Focused keyword targeting avoids wasted ad spend.

This method enables sellers to leverage proven SEO tactics without relying on guesswork or trial and error.

Need Expert Help?

At EHP Consulting Group, we specialize in helping Amazon sellers:

Audit and optimize listings
Implement SEO improvements every 60–90 days.
Manage PPC campaigns and ads.
Increase organic ranking and sales.

Learn more about our services or schedule a free consultation here: EHP Consulting Group.

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Written By: Liezel Felisilda
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: November 28, 2025