Faster or Slower? Amazon’s New Shipping Rules

If you’re an Amazon FBA seller, this new update is critical. Ignore it, and you could face late-shipment defects, suppressed listings, or even account suspension. Amazon Seller News has officially rolled out the long-delayed change to default handling and transit times—something they originally announced more than a year ago.

And now it’s happening for real.

Video Overview 🎥: Amazon Seller News: Changes To Handling and Transit Time

🚨 What Amazon Just Changed (October 2025 Rollout)

Last year, Amazon announced its plan to reduce FBA handling time from 2 days to 1 day. Like many policies, it took Amazon months to actually enforce it.

But as of September 30, 2025, Amazon has begun:

Automatically changing your handling time

➡️ Auto-adjusting transit times
➡️ Updating delivery expectations without warning

This means:

Your old 2-day handling time may already be removed
Amazon may expect you to ship SAME DAY
Orders placed at 8:36 PM may still be required to ship that same night
Algorithmic enforcement may trigger late shipment flags even if it’s clearly impossible to meet the deadline

These automatic changes are affecting thousands of sellers, causing serious operational challenges.

And yes, Amazon can suspend you for late shipments—even when they changed the dates.

Why Is Amazon Doing This?

Simple:

👉 Amazon is pushing FBM sellers harder so more people switch to FBA.

The more you rely on their fulfillment network, the more control they have over speed, delivery promises, and customer experience.

How This Update Impacts Your Business

If you’re an FBM seller, this change could drastically increase your:

Workload
Shipping cost
Operational stress
Risk of suspension

Even stepping away for one day—restocking, sourcing, family, emergencies—could now lead to automatic late shipment defects.

This is why Amazon Experts and an experienced Amazon Consultant can help you adapt quickly before your metrics drop.

Amazon Auto-Changing Ship & Delivery Dates

We’ve seen numerous sellers receiving messages like:

Purchase Date: Aug 13
Ship-By Date: Aug 13
Delivery Expectation: 2 days
Order Time: 8:36 PM

That’s impossible—and Amazon knows it.

Yet the automation continues.

If you receive these notifications, you must act immediately, because the system will not assume you’re innocent.

Fix Attempt: Change Handling Time at SKU Level

In some cases, you can manually override Amazon’s automated settings.

Steps:

Go to the listing
Click Edit
Switch to the SKU-level offers tab
Scroll to Handling Time
Change it back to 2 days
Click Save

But warning:
This only works sometimes. Amazon may override it again within hours or days.

This is why many sellers are now switching to:

FBA
A hybrid FBM/FBA model
Third-party logistics partners

Should You Switch to FBA?

If Amazon continues pushing more aggressive shipping rules, FBM will become riskier.

If you’re preparing to migrate to FBA—or optimize your existing FBA listings—our team at EHP Consulting Group can help.

Final Thoughts

Amazon’s shift toward stricter handling and transit time requirements is a major wake-up call for every FBM seller. Whether you like it or not, Amazon is tightening its expectations around delivery speed—and those who fail to adapt will face defects, suppressed listings, and potential suspensions. But this doesn’t have to be a setback. With the right preparation, systems, and expert guidance, you can turn this challenge into a competitive advantage.

Stay proactive. Monitor your account daily. Adjust your shipping workflow. And if these changes feel overwhelming or start affecting your performance, don’t wait until Amazon takes action—get help early.

At EHP Consulting Group, our team of Amazon Experts and Walmart Consultants is here to help you stay compliant, scale your brand, remove risks, boost visibility, and continue to make money on both Amazon and Walmart. Marketplace rules will keep changing, but sellers who stay informed and backed by experts will continue to win.

If you’re ready to protect your business and drive more sales, you already know where to find us:
👉 https://ehpconsultinggroup.com

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Written By: Liezel Felisilda
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: November 21, 2025