Are you tired of copying your competitor’s keywords and still struggling to rank on Amazon? It’s time to stop following the crowd and start finding new, untapped keywords that can help your listings rank higher and drive more sales. With the right strategy and the power of Helium 10 Magnet, you can take control of your Amazon keyword game and outrank your competitors in 2025.
Video tutorial: Find Amazon’s Best Keywords Fast with Helium 10 Magnet!
Step 1: Stop Copying Competitor Keywords
Many sellers make the mistake of copying exactly what top competitors are doing. For example, you might be making $24,000/month, while your competitor earns $300,000 selling a similar product, like a blanket. Copying them only keeps you on the same page, letting them continue dominating.
Instead, your goal should be to rank in a different area of Amazon, targeting keywords that your competitors aren’t fully optimizing. This is where Helium 10 Magnet comes in.
Step 2: Use Helium 10 Magnet to Find High-Volume Keywords
Magnet is a powerful Helium 10 tool designed to find high-volume, relevant search terms for your product. Here’s how to use it:
- Enter either your primary keyword or your competitor’s keyword.
- Example: cooling comforter
- Magnet generates a list of related keywords that customers are actively searching for.
- Examples: ice cold comforter, thin comforter
- Filter results by search volume to prioritize the highest traffic keywords.
💡 Pro Tip: Don’t stuff your title with keywords. Use the highest-volume, most relevant keywords in your title and bullet points strategically.
Step 3: Identify Keywords Competitors Aren’t Using
Once you’ve got your Magnet list, compare it to your competitor’s listing:
- If a high-volume keyword is missing in their title or bullet points, you have an opportunity to rank where they aren’t showing up.
- Examples from a blanket listing:
- cooling blanket → 600,000 searches/month
- weighted blanket → 200,000 searches/month
- cooling sheets → 144,000 searches/month
By targeting these untapped keywords, you can attract new buyers and increase sales without direct competition on the same search page.
Step 4: Strategically Add Keywords to Your Listing
Here’s how to implement your new keywords:
- Title: Include the highest-impact keyword (e.g., cooling blanket).
- Bullet Points: Add secondary keywords, such as weighted blanket or cooling sheets.
- Cycle Keywords: Every 60 days, rotate in new keywords to continually expand your reach.
💡 Pro Tip: If a keyword has high search volume and low competition, consider running Amazon ads targeting it to speed up ranking.
Step 5: Monitor, Optimize, and Scale
After updating your listing:
- Track performance and rank for the new keywords.
- Optimize based on sales and ACoS data.
- Continue testing new keywords with Helium 10 Magnet to stay ahead of competitors.
Over time, your product will appear in multiple areas of Amazon, capturing more searches and increasing sales.
Step 6: When to Get Professional Help
Sometimes, if your listing isn’t converting even after keyword optimization, the issue may be with the quality of the listing itself. At EHP Consulting Group, we provide free listing audits and complete
Amazon account management, including:
✅ Inventory management
✅ Customer service
✅ Ad campaign management
✅ SEO and keyword optimization
✅ Sales growth strategies
We help sellers work on their business, not in it.
Final Thoughts: Rank Smarter, Not Harder
By leveraging Helium 10 Magnet, finding high-volume, untapped keywords, and strategically placing them in your listing, you can break free from competitor constraints and start ranking in new areas of Amazon. More visibility equals more sales—without unthinkingly copying your competitors.
Start using Magnet today and give your listing the competitive edge it deserves!
EHP Consulting Group offers services to help Amazon sellers streamline operations and address challenges like finding the best keywords. For personalized support, please get in touch with our Amazon consultants today.
Let’s discuss this further! Just click here to schedule a meeting with an Amazon expert today.
For further insights and more in-depth content on enhancing your Amazon seller journey and engaging with the community, be sure to check out these platforms:
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Written By: Liezel Felisilda
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: August 29, 2025