Get APPROVED to Sell on Walmart in 3 Simple Steps!

Are you ready to make money on Walmart but worried about getting your account approved? You’re not alone—many Walmart Sellers get denied on their first try. In this post, I’ll show you exactly how to get approved in 3 simple steps, plus how to request a second review if you’ve already been rejected.

Youtube Tutorial:

1️⃣ . Sign up at seller.walmart.com

First things first, go directly to seller.walmart.com and click Sign Up.

Here’s what you’ll need to fill out:

• First and last name
• Legal business name
• Country and tax ID (EIN)
• Business email and phone number
• Password

⚠️ Important: Your legal business name must match your EIN exactly. If you don’t have an EIN yet, you can apply here for free.

If any of this info doesn’t line up, Walmart will deny you. They do this to help prevent fake products on Walmart and filter out potential counterfeit accounts.

2️⃣ . Verify Your Business Details

After you sign up, you’ll be taken to your Walmart Seller homepage, where you’ll see the prompt: “Time to Verify Your Business.”

This is the step where most sellers get declined. Walmart utilizes verification to remove counterfeit items and maintain a clean marketplace.

Here’s what you must have ready:

✅ Matching Information:

• EIN and business name must be identical to your IRS documents
• Business address must match exactly
• The website URL must display real products

✅ Website Requirements:

Your Website (or Amazon storefront) must look professional, load fast, and clearly show your business name. If it loads slowly or appears incomplete, you’ll likely be denied.

✅ Storefront URL:

If you provide an Amazon link, the business name listed must match both the EIN and the name on your Walmart application.

Pro Tip: If your business name is McDonald’s LLC, your Website shouldn’t be howtosell.com. The names need to be the same or highly similar. This is the #1 reason Walmart applications get rejected.

If you’d like help aligning everything, our Walmart Experts can do a full compliance check before you resubmit.

3️⃣ Enter Personal Information and Submit

The final step is entering your personal information:

• Full name
• Email
• Business phone number
• Passport number and date of birth

You’ll also need to provide:

• Your yearly gross merchandise value
• Your top-performing product category

Everything must match your IRS paperwork and any other marketplaces on which you operate. Walmart will look for discrepancies to protect customers and remove Walmart fakes.

What If You Get Rejected? Request a Second Review

If your application is denied, don’t panic. You can request a second review, but you need to be thorough and professional.

Here’s how:

📧 Email Antonio Clark at Walmart with a message like:

Hi Antonio, I’m trying to get my Walmart account approved, but my application was denied. Could you please help me appeal the original decision regarding my application? I was referred to you by a friend who said you could help reactivate accounts.

Once you reach out, be prepared. Antonio (or any Walmart representative) will ask for:

• Your IRS-issued SS-4 EIN letter
• Links to any storefronts you operate (Amazon, eBay, Shopify, Etsy)
• A spreadsheet of your products if you don’t sell elsewhere
• Your legal business name and address
• Any alternative business names
• Utility or bank statements matching your business address

Heads up: If your business name, address, or Website don’t match across documents, they’ll deny you again.

This is why so many sellers hire a Walmart Counterfeit Removal Expert or Walmart Consultant to help them get their second chance right. If you need assistance gathering documents or coordinating your appeal, please get in touch with us using the information provided here.

Getting approved to sell on Walmart isn’t impossible, but it does take preparation, consistency, and attention to detail. By following these three simple steps, you’ll avoid the most common mistakes that get sellers rejected.

Walmart’s strict approval process is designed to remove fakes and keep counterfeit listings off their platform, so ensure your business is well-prepared and ready to meet their standards.

If you’re serious about growing your brand, don’t leave it to chance. Contact EHP Consulting Group to schedule your consultation now. Our experienced consultants are ready to support your growth. Just click here to schedule a meeting with an Amazon expert today.

👉 Ready to get started?

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Written By: Liezel Felisilda
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: July 4, 2025