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Are you struggling to find your next winning product to launch on Amazon? You’re not alone. Many Amazon sellers face the same challenge. However, with the right approach, you can not only find a winning product but also dominate a niche. In this blog, I’ll walk you through two proven ways to find your next Amazon product and share insights on how I discovered mine. By the end, you’ll have actionable steps to start your own journey to success.
The Importance of Finding a Winning Product on Amazon
Before diving into the methods, it’s crucial to understand why finding a winning product matters. As an Amazon Brand Owner, your product can either make or break your business. If you choose the wrong product, you risk investing time, money, and effort without reaping the rewards. On the flip side, identifying a profitable product can skyrocket your sales and set you apart from your competitors.
Method 1: Leverage TikTok for Product Ideas
One of the quickest ways to find product ideas is through TikTok. TikTok has become a treasure trove for viral products, thanks to hashtags like #TikTokMadeMeBuyIt. What’s great about TikTok is that many trending products haven’t even hit Amazon yet, giving you the chance to jump in early.
Here’s what I did:
- I searched for the hashtag #TikTokMadeMeBuyIt and came across an electronic ruler that hadn’t been widely launched on Amazon yet.
- I researched the product on Amazon, finding only two competitors, both offering almost identical items.
- By looking at negative reviews, I identified gaps where I could improve the product.
Key Tip: When researching a product, always ask yourself how you can make it stand out. Could you add features? Improve quality? Target a different market? This is the essence of effective Amazon Product Research.
Resources:
For more tips on researching TikTok trends, check out this guide.
Once I identified the product, I dug deeper into the niche. Could I innovate further? Could I add a laser measure function to the ruler? This kind of thinking allowed me to expand my research and discover multiple potential products within the same category.
For more tools to find products, you can explore AMZScout, which offers detailed insights into product sales, competitors, and trends on Amazon.
Method 2: Use Professional Product Research Services
If you prefer a more hands-off approach, you can hire professionals to do the research for you. This is the second method I used, and it’s been a game-changer. I personally recommend SellerHook, a service offered by the reputable company AMZScout. SellerHook helps Amazon sellers find profitable products by conducting deep market research on their behalf.
Here’s how it works:
- You fill out a questionnaire detailing your preferred product niche.
- SellerHook generates a custom list of potential products, complete with competition analysis and sales forecasts.
Resources:
You can read more about SellerHook’s services here.
This method is especially helpful if you’re short on time or struggling to find a product on your own. It also allows you to take a step back and trust a team of Amazon Experts to deliver results.
If you’re looking for more detailed help in finding winning products, check out our expert tips at EHP Consulting Group — your go-to Amazon Consultants.
How I Used SellerHook to Find a Gag Gift Product
I decided to test SellerHook to see what they could find for me in the gag gifts niche. Since gag gifts perform especially well during the holiday season, I knew this was a lucrative category. Sure enough, SellerHook delivered two fantastic ideas:
- Noise Maker Prank Toy
This small, lightweight, and hard-to-break prank toy makes various annoying sounds like dog barks or crying babies. At just $2 per unit, I could sell it for $20, making a significant profit margin.Read more about the potential of prank toys here. - Toilet Golf Game
Yes, it’s exactly what it sounds like—a game you can play while sitting on the toilet! The golf industry is huge, and with products like this, I could tap into both holiday and golf season sales. Some sellers are making over $30,000 per month from this product alone.To understand more about the profitability of niche markets like golf, check out this article.
By utilizing SellerHook’s detailed market analysis, I gained invaluable insights into product demand, competition, and potential profit margins. This allowed me to confidently move forward with my product launches.
Additional Tips for Finding a Winning Product on Amazon
- Look at Reviews: Customer reviews can provide a goldmine of information. By identifying the pain points in existing products, you can make improvements and offer a better version.
- Expand Your Search: Don’t limit yourself to just Amazon. Use platforms like AliExpress, Alibaba, and even Etsy to discover trending products.
- Analyze Trends: Tools like Google Trends can help you identify upcoming product trends and seasonal shifts.
Resources:
You can learn more about how to use Google Trends for product research here.
At EHP Consulting Group, we offer tailored Amazon consulting services that will help you conduct thorough market research and find winning products for your brand.
Conclusion: How I Found My Next Winning Product on Amazon
Finding a winning product on Amazon isn’t about luck—it’s about research, analysis, and strategy. Whether you use tools like TikTok, services like SellerHook, or a combination of both, the key is to stay ahead of the competition by innovating and identifying underserved markets.
Remember, if you ever need help along the way, EHP Consulting Group is here to guide you. As Amazon Experts, we can assist you in everything from product research to successful product launches.
Start your journey to finding your next winning product on Amazon today.
Resources
For personalized support from an Amazon Consultant, visit our Amazon Experts page at EHP Consulting Group.
Written By: Joshua Hackett
Sponsored By: Junglescout
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: September 21st 2024
