(925) 293-3313
So, you’ve finally listed your product on Amazon. That’s awesome! But here’s the harsh truth: just putting it up there doesn’t mean anyone is going to find it. It’s like throwing a party but forgetting to send out invitations.
If you want sales, you need eyeballs on your listing. The best way to do that? Amazon Advertising.
Here is the lowdown on how to drive traffic to your products without wasting your time or money.
1. The Fast Lane: PPC Ads
Think of PPC (Pay-Per-Click) ads like paying a toll to skip traffic. You basically pay Amazon a tiny fee every time someone clicks on your ad. It’s cool because if nobody clicks, you don’t pay.
There are three main types you should know:
- Sponsored Products: These look like normal search results but have a little “Sponsored” tag. They show up right where people are looking.
- Sponsored Brands: This lets you show off a few different products at once, usually at the very top of the page. It makes you look legit.
- Sponsored Display: These ads follow people around on other websites. It’s like saying, “Hey, remember me?” even after they leave Amazon.
Pro Tip: Start small. Pick keywords (the words people type in the search bar) that match your product perfectly so you aren’t paying for random clicks.
2. SEO: Speaking the Robot’s Language
You don’t always have to pay for traffic. If you do SEO (Search Engine Optimization) right, Amazon will show your product for free.
This basically means putting the right words in your title and description so Amazon’s computer brain knows what you’re selling. If you’re selling a “blue gaming mouse,” make sure you actually say “blue gaming mouse” in your title! Just don’t go crazy stuffing keywords in where they don’t make sense—it looks spammy.
3. Don’t Have Ugly Photos
Seriously, nobody buys stuff online if the pictures look bad. You can have the best product in the world, but if the photo is blurry or dark, people will scroll right past it.
Make sure your main photo is crisp and on a white background. Also, add some “lifestyle” shots—like a picture of someone actually using the product. It helps people imagine owning it.
4. Write Stuff People Actually Want to Read
Your title needs to be catchy but informative. Don’t make it a mystery. Tell them the Brand, the Product Name, and the Main Feature right away.
For the description, don’t just list boring specs. Tell them why they need it. Does it save them time? Is it super durable? Answer the questions they probably have before they even ask.
5. Check Your Stats (Don’t Ghost Your Ads)
You can’t just set up ads and walk away forever. You gotta check in on them like a Tamagotchi.
Look at your reports to see what’s working. Are people clicking but not buying? Maybe your price is too high. are nobody clicking at all? Maybe your main photo needs work. If a certain keyword is costing you money but getting zero sales, turn it off!
The Bottom Line
Getting traffic on Amazon isn’t magic; it’s just strategy. Use PPC to get quick views, fix up your SEO and photos to keep people interested, and always keep an eye on your numbers. Do that, and you’ll stop being invisible and start making sales.
EHP Consulting Group helps Amazon sellers optimize listings, run ads, and scale profitably.
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Written By: Jhan Rose Magbanua
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: Feb 3, 2026