(925) 293-3313Changing your Amazon brand name from “Generic” to a branded name involves a few important steps, especially if you are selling private-label products or have your own trademark. Here’s how to go about it:A branded name gives your products an identity and makes them stand out from generic or unbranded items. Customers tend to trust brands that are recognized and associated with quality. By using a branded name, you can build customer loyalty and recognition over time.
Ensure You Have a Trademark
Before changing your brand name to something branded, it’s important to have a trademark for the new brand name. Amazon’s Brand Registry program, which gives you extra control over your brand on their platform, requires you to have a registered trademark.
If you don’t have one already, you will need to register your brand name with the United States Patent and Trademark Office (USPTO) or the equivalent in your country.
Once your trademark is registered, you can enroll in Amazon Brand Registry, which helps protect your brand and gives you more tools for managing your listings.
Update the Brand Name in Amazon Seller Central
Once your trademark is registered and you’re enrolled in the Brand Registry, follow these steps to update the brand name:
If you’re using Amazon’s Brand Registry, it will be easier to update product listings since you have more control over the brand name.
Log in to Amazon Seller Central.
Go to the “Inventory” tab and select “Manage Inventory.”
Find the product(s) you want to update and click the “Edit” button for each product.
In the product details page, locate the “Brand” field under the “Vital Info” section.
Update the brand name from “Generic” to your branded name.
Save the changes.
Update Your Product Listings
For products you already have listed, you can manually edit the brand name. You may need to change other parts of the product listings (such as the title, description, and images) to reflect the new branded name.
If you want to make bulk changes, you can upload a flat file (inventory file) to Amazon. You would need to download the file, update the brand name for all your products, and re-upload it.
Review each listing to ensure that all brand-related fields, such as brand name and manufacturer, reflect your new brand identity. To learn more about optimizing your listing you can click this link! https://ehpconsultinggroup.com/how-to-optimize-your-amazon-listing-for-the-holiday-season/
Update Your Product Packaging and Labeling
Make sure that your product packaging, labels, and any other materials reflect the new branded name. This is important for consistency and compliance.
If you’re already selling a product under “Generic” and you change the name to your new brand, ensure that the packaging reflects the new brand as well, since Amazon might require that the product packaging match the details in your listings.
Branding Consistency Across All Channels
Besides Amazon, update all your marketing channels (website, social media, advertising, etc.) to ensure consistency with your new brand name.
If you are using Amazon’s Advertising tools like Sponsored Brands, ensure the brand name appears correctly in ads. also Notify Customers (if needed)
Also, Notify Customers (if needed) If you have a significant customer base, you may want to notify your customers about the brand change to avoid confusion. This could be done via social media, email, or in the product description. Ensure your current listings and reviews are aligned with the new brand identity.
Monitor Listings for Any Issues
After making the change, monitor your product listings and ads to ensure everything is functioning correctly. If Amazon flags your listing due to the brand change, you may need to provide additional verification (like proof of your trademark).
CONCLUSION:
By following these steps, you can successfully transition your Amazon store from selling “Generic” products to branded items. The key is ensuring consistency across your listings and ensuring your trademark is in place. Transitioning from a Generic name to a Branded name on Amazon offers advantages like building trust, protecting your business, increasing customer loyalty, and gaining a competitive edge. It’s a crucial step in creating a long-term, sustainable business on the platform.
We have provided here a guide on How to change your brand name from Generic to branded. Please click the link. https://www.youtube.com/watch?v=7IqyyCkCKC8
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Written By: Apple May Quinto
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: January 3, 2025
