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How to Get More Holiday Shoppers on Amazon (Step-by-Step)
The holiday season is the most profitable time of year for Amazon Sellers, but only if you’re prepared to capture the surge in demand. If you’re wondering how to drive Amazon sales during Q4, this step-by-step guide is built for you.
In this post, we’ll break down proven strategies to help you attract more holiday shoppers on Amazon, boost conversions, and protect your brand from counterfeit threats.
Step 1: Optimize Your Listings for Holiday Keywords
If you want to make money on Amazon this season, it starts with keyword optimization.
Use tools like Helium 10 or Jungle Scout to identify trending holiday-specific keywords such as:
- “gifts for kids under $20”
- “holiday deals 2025”
- “Christmas tech gadgets”
Add these to your titles, bullets, and backend search terms. Our Amazon Experts can help you with listing audits to ensure your copy is built to convert.
Step 2: Use Holiday-Themed A+ Content
A+ Content isn’t just for looks — it builds trust and tells your brand story. This is especially important when competing for shoppers in gift-buying mode.
Include banners with holiday graphics, gift bundles, and shipping deadlines. If you’re not sure how to do this, our Amazon advertising experts can build it for you.
Step 3: Launch Targeted Amazon Ads
Ramp up your advertising with:
- Sponsored Product campaigns targeting gift-related keywords
- Sponsored Brand campaigns to tell your holiday story
- Retargeting campaigns for shoppers who clicked but didn’t buy
Looking for an Amazon PPC Expert to run your ads? We’ve got you covered.
Step 4: Offer Lightning Deals and Coupons
Shoppers expect discounts during the holidays. Submit Lightning Deals through Seller Central and activate coupon badges to stand out.
This tactic helps you drive Amazon sales and win the buy box, especially when you combine promotions with high-quality content and fast shipping.
Need help with setup or approval? Our team at EHP Consulting Group can assist.
Step 5: Enhance Customer Experience With Message Templates
How? https://sellercentral.amazon.com/help/hub/reference/external/G201109160
Automate your post-purchase communication using message templates in Seller Central. Thank buyers, provide tracking, and request reviews professionally.
This not only builds brand loyalty but also reduces negative reviews during peak season.
Want templates written for your brand voice? Our Amazon Consultants specialize in customer experience management.
Step 6: Monitor for Fakes and Counterfeit Listings
Unfortunately, Amazon fakes spike during the holidays. You need to stay alert.
If you’re a brand owner or private label seller, consider proactive counterfeit defense with:
- Brand Registry
- Automated hijacker alerts
- Flat file updates for ASIN control
Need help removing counterfeit listings? Our Amazon counterfeit removal experts are trusted by top sellers to remove Amazon fakes, report unauthorized sellers, and stop fake products on Amazon fast.
Step 7: Work With a Trusted Amazon Consultant
This season, you don’t have to do it alone. From ad strategy and listing optimization to counterfeit removal on Amazon, our team at EHP Consulting Group delivers expert guidance backed by years of experience.
Whether you’re looking for an Amazon sales expert, Amazon Help, or a full-service Amazon Consultant, we’re here to help you scale.
🎥 Watch the full walkthrough here: How to Get Holiday Shoppers on Amazon (YouTube Video)
The holidays aren’t just busy — they’re brutal for unprepared sellers. If you’re serious about dominating Q4 on Amazon, the right strategies and support will make all the difference.
✅ Want to increase sales, remove hijackers, or launch a winning ad campaign?
👉 Book a call with EHP Consulting Group today — your trusted Amazon Experts for high-performance growth.
Written By: Ahzel P. Miral
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: August 14, 2025