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If you’re an Amazon Seller looking to make money on Amazon, Prime Day is the biggest opportunity of the year to explode your sales. But if you’re not properly enrolled with the right Prime Discounts or Coupons, you’re missing out on thousands of potential orders. In this blog, we’ll walk you step-by-step through how to enroll your products for Amazon Prime Day 2025 (July 8–11) — even if you’re brand new.
Want hands-on help setting it all up? Work with a Florida Amazon Consultant here.
Video Tutorial
📦 Step 1: Make Sure Your Product Is FBA
Before you can enroll in any Amazon Prime Day deals, your product must be Fulfilled by Amazon (FBA). You can’t use Prime shipping perks unless Amazon holds and ships your inventory.
If you’re not FBA yet and need help switching or prepping, contact our Amazon Experts to get started ASAP.
🎯 Step 2: Set Up a Prime Day Coupon
The cheapest and easiest way to participate in Prime Day is by creating a Prime Exclusive Coupon.
Here’s how:
- Go to Advertising > Coupons in Seller Central.
- Click Create a New Coupon.
- Choose “Standard.”
- Under Program, change the audience from “All customers” to Amazon Prime Members only.
- Enter your ASIN.
- Choose the dates: July 8 – July 11.
- Add a 5% minimum discount (required).
- Set a title like: “Save 5% on Prime Day!”
- Choose whether or not to allow stacking with other deals.
- Submit.
💡 Pro Tip: You can reuse this strategy for other sales events, too.
Need help getting more conversions with your Amazon Coupons? Our team at EHP Consulting Group can optimize them for you.
💰 Step 3: Set Up a Prime Exclusive Discount (Official Prime Day Deal)
This is the official way to participate in Prime Day deals and get featured placement. Yes, it costs $100 — but the traffic and visibility boost is often worth it.
- In Seller Central, go to Advertising > Prime Exclusive Discounts.
- Click Create a Discount.
- Select your Marketplace (U.S.).
- Choose the Prime Day 2025 Event.
- Enter a description and select your ASIN.
- Set your discount price — it must be 20% or more off your current retail price.
- Choose how many units you want to commit to this pricing.
- Review your estimated funding (this is NOT a fee — it’s the discount you’re offering customers).
- Submit.
🎯 Amazon will auto-reject anything under a 20% discount. Want to be sure it’s set up right the first time? Schedule a call with our Amazon advertising experts.
🔄 Can You Run a Coupon AND a Prime Day Deal?
Yes! You can stack both options if you want to increase visibility and experiment with different types of conversions.
If you’re not sure which will perform better for your brand, our Amazon advertising experts can help you A/B test both strategies during Prime Week.
📊 Why Prime Day Is Critical for Serious Sellers
Prime Day isn’t just about discounts. It’s about momentum.
- Your Amazon PPC ads will get a surge in traffic.
- You’ll generate tons of new reviews and repeat customers.
- And you’ll gain favor with the A9 algorithm for Q4 ranking.
But only if you do it right.
As a Florida Amazon Consultant, we’ve seen sellers lose thousands by skipping Prime Day or setting up deals incorrectly. If you want a real Amazon sales expert on your side — from strategy to listings to support — get in touch with us today.
👊 Bonus: How to Protect Your Brand From Amazon Fakes
Big shopping events like Prime Day are magnets for Amazon Fakes and Counterfeit Products. Be proactive:
- Use Amazon Brand Registry
- Monitor your ASINs for hijackers
- Work with an Amazon Counterfeit Removal Expert to take fast action
Need urgent help to Remove Fakes or Stop Fake Products on Amazon? Let EHP Consulting Group handle it.
For more info, check out Amazon’s official Brand Protection policies.
✅ Final Thoughts
Amazon Prime Day is your biggest chance to drive Amazon sales, clean out inventory, and get explosive growth. Whether you’re running a Prime Day Coupon, an Official Discount, or both, make sure you’re ready by early June — deals must be submitted before the event to be eligible.
Let us help you:
- Enroll properly
- Set budgets
- Choose your best-performing products
- And optimize listings that convert
📞 Contact EHP Consulting Group — your trusted Amazon Consultant — and we’ll walk you through every step of Prime Day and beyond.
Written By: Joshua Hackett
Sponsored By: Amazon Prime Day 2025
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: June 28th, 2025
Tags:
#AmazonSellers #AmazonExpert #AmazonPrimeDay #FloridaAmazonConsultant #RemoveAmazonFakes #AmazonCounterfeitRemoval #AmazonPPCExpert #MakeMoneyOnAmazon #AmazonAdvertisingExpert