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If you’re an Amazon Seller, you already know how frustrating it can be when one minor issue shuts down your entire listing. One of the most common and confusing issues?
When this happens, your listing will disappear, and your product can’t be available for purchase. Every minute your listing is down, you’re losing sales.
In this guide, we’ll walk you through how to fix pricing errors on Amazon Seller Central — step-by-step — so you can get your listings back online and your business back on track.
Need immediate help from an Amazon Expert? Talk to our team at EHP Consulting Group today.
🎥 Video Tutorial:
⚠️ What Is an Amazon Pricing Error and Why Does It Happen
Amazon’s pricing algorithm automatically flags listings when it thinks your product is priced too high or too low compared to market value or your historical prices.
When this happens, you’ll see a notification like:
“Potential High Pricing Error” or “Potential Low Pricing Error.“
Once triggered:
- Your listing becomes inactive
- Customers can’t buy your product
- Simply changing your Price won’t always fix the issue
From our experience at EHP Consulting Group, pricing errors are most often caused by:
- Suddenly, significant price increases or drops
- Missing minimum and maximum price settings
- Category misclassification
- Amazon’s algorithm detects inconsistencies across your website and marketplace listings
🧩 Step 1: Enable and Set Your Minimum & Maximum Price
Your first move: activate your pricing limits.
To do this:
- Go to Inventory → Preferences
- Enable Minimum Price and Maximum Price
- Click Save Changes
Now, set your range. For example:
If your regular Price is $999, set:
- Minimum Price: $800
- Maximum Price: $1,200
This ensures your listing stays within safe limits and won’t trigger the pricing error again.
💡 Pro Tip: Wait up to one hour (even though Amazon says 15 minutes) for the update to take effect. Refresh your screen periodically to confirm the change.
📊 Step 2: Adjust Your Pricing Gradually
If your listing still isn’t live, your last pricing change was likely too drastic.
Example:
One client increased their Price from $16.99 to $79.99 overnight — Amazon instantly flagged it as a “high pricing error.”
To fix this:
- Research your market average price
- Adjust your listing price closer to competitors
- (e.g., if others are selling at $149.99, don’t go above $200 or below $140)
- Update your min/max price accordingly
Also, confirm that your product is in the correct category.
Sometimes, Amazon misclassifies listings — for example, placing a general item under “Bladder Control Devices” — which can cause a pricing mismatch.
☎️ Step 3: Contact Amazon Seller Support (Catalog Team)
If your listing is still stuck after following the first two steps, it’s time to contact Amazon Seller Support — but do it the right way.
Before you reach out, gather all necessary documentation:
✅ Screenshot of your pricing error
✅ Screenshot of your website showing the correct Price
✅ Screenshot of a competitor with a similar price
✅ URLs to both your website and competitor listing
Now, go to:
Help → My Issue Is Not Listed → Contact Us
Here’s the message to send:
Subject: Pricing Error – Catalog Team Request
Hi, please transfer this to the Catalog Team.
My product has a pricing error (see the attached image).
As shown on the manufacturer’s website, my price is correct.
A competitor is selling a similar product at a comparable price.
Please review and correct the pricing error so my listing can go live again.
I appreciate your help.
Attach all the screenshots and links before submitting.
Then, click “Call Me Now” and request to speak directly with the Catalog Team.
Once connected, please reference your case number and confirm that all necessary screenshots and proof are attached.
In most cases, the issue will be resolved within 24 hours.
🧠 Pro Tips to Prevent Future Pricing Errors
✅ Always Set Min/Max Prices – Avoid getting flagged by setting clear boundaries for every ASIN.
✅ Avoid Sudden Price Changes – Gradual adjustments keep your account safe.
✅ Stay Consistent Across Platforms – Ensure your website and Amazon pricing match.
✅ Double-Check Categories – Misplaced listings can confuse Amazon’s pricing logic.
🚀 Work With Amazon Experts to Fix and Prevent Errors
Navigating Seller Central and resolving issues, such as pricing errors, can be stressful — especially when it’s costing you sales.
Need immediate help? Contact our team today to receive a complimentary ASIN audit or a customized growth proposal.
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Written By: Liezel Felisilda
Email: [email protected]
Website: www.ehpconsultinggroup.com
Phone: 925-293-3313
Date Written: November 7, 2025