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Amazon Prime Day 2025 is right around the corner, and for sellers, it’s more than just a sales event—it’s a golden opportunity to scale profits and grow your brand. With millions of shoppers hunting for deals, the competition is fierce. That’s where Amazon Ads comes in. A strategic ad plan is non-negotiable if you want to stand out and make the most of this retail frenzy.
Here’s how to maximize your profit during Prime Day 2025 using Amazon Ads.
1. Start With Smart Budget Planning
Your ad budget will determine how far your visibility goes. In the weeks leading to Prime Day, CPCs (cost-per-click) tend to rise due to increased competition. To avoid overspending or running out of budget on the big day:
- Increase your daily budget at least one week in advance.
- Allocate more funds to your top-performing campaigns.
- Set a flexible “Prime Day reserve” to outbid competitors during peak hours.
Pro Tip: Monitor your campaigns hourly during Prime Day to reallocate the budget to the best performers in real-time.
2. Use Sponsored Products to Capture High-Intent Shoppers
Sponsored Products are a must during Prime Day because they appear where they matter—on product detail pages, search results, and more. Since shoppers are actively searching for deals:
- Focus on exact match and phrase match keywords with a strong conversion history.
- Bid more aggressively on keywords related to your lightning deals or Prime Day coupons.
- Leverage product targeting to appear on competitor listings.
3. Boost Brand Awareness With Sponsored Brands
Want to get eyes on your entire product line? Sponsored Brands let you showcase multiple products and your logo at the top of search results. For Prime Day:
- Craft limited-time headlines like “Shop Our Prime Day Deals Now!”
- Drive traffic to a custom Storefront page featuring Prime Day discounts.
- Highlight bundles or bestsellers to increase average order value.
4. Retarget With Sponsored Display Ads
Sponsored Display Ads allow you to re-engage shoppers who viewed your product but didn’t convert. During Prime Day, this can be a game-changer. To retarget effectively:
- Activate audience targeting based on views and interests.
- Use compelling visuals and copy like “Still Thinking About This? Now 20% Off!”
- Set a daily budget high enough to remain competitive during peak hours.
5. Optimize Listings for Ad Conversion
Your ads can only do so much if your product listings aren’t optimized. Ensure:
- Titles and bullets include relevant Prime Day keywords.
- A+ Content is polished and persuasive.
- You have high-quality images and lifestyle shots.
- Reviews and ratings are strong—consider proactively using the Request a Review button before Prime Day.
6. Monitor, Analyze, and Pivot
The most successful Prime Day campaigns are data-driven and agile. Throughout the event:
- Watch your ACOS (Advertising Cost of Sales) closely.
- Use the Amazon Ads Dashboard to identify top-performing keywords and ads.
- Don’t hesitate to pause underperforming ads and scale winning ones.
Real-time adjustments can mean the difference between a breakeven campaign and a highly profitable one.
Final Thoughts
Prime Day 2025 is your chance to supercharge revenue, clear inventory, and grow your customer base—but only if you play it smart. With Amazon Ads, your visibility can skyrocket, and with the right strategy, so can your profits.
Start planning now. Optimize your listings, structure your campaigns, and be ready to adapt. When shoppers come looking for deals, make sure they find yours first.
Need help crafting winning ads or optimizing your storefront? Contact EHP Consulting Group to schedule your consultation now. Our experienced consultants are ready to support your growth. Just click here to schedule a meeting with an Amazon expert today.
Written By: Liezel Felisilda
Sponsored by: Amazon Marketplace
YouTube Channel Link: EHP Consulting Group on YouTube
TikTok Profile Link: EHP Consulting Group on TikTok
Email: [email protected]
Number: 925-293-3313
Date Written: May 23, 2025