How to Rank #1 on Amazon Search

On Amazon, being seen matters. With millions of products listed, showing up at the top of search results can be the difference between strong sales and no sales at all. Getting the #1 spot or a “Best Seller” badge can lead to massive growth—but it doesn’t happen by chance.

Here’s how top sellers do it.

Set 1: Ranking Strategy Focus EHP CONSULTING AMAZON rank higher SEO tips algorithm optimization first page organic sales strategy

1. Optimize Your Product Listing First

Your product listing serves as your 24/7 online salesperson, representing your product and convincing customers to buy even when you’re not there. If it’s poorly presented or missing key information, customers are less likely to buy—and Amazon’s algorithm will rank it lower in search results.

Use the right keywords in your title, bullets, and description so Amazon knows when to show your product.
Use clear images and simple benefits to convince shoppers to buy once they click your listing.

Note: High conversions tell Amazon your product deserves to rank higher.

EHP CONSULTING AMAZON keyword research search terms backend indexing traffic boost top listings guide

2. Boost Sales with Amazon Ads

Even a great listing won’t sell if no one sees it.

Run Amazon PPC ads to get your product in front of shoppers searching for similar items.
Bring traffic from outside Amazon, like social media or email. Amazon rewards listings that bring in new customers.

More sales = higher rankings.

EHP CONSULTING AMAZON seller central help best practices visibility growth scaling expert advice FBA

3. Price Smart to Win the Buy Box

If your price is too high compared to competitors, shoppers won’t buy.

Stay competitive without killing your profits.
Use automatic repricing tools to adjust prices based on the market.

Winning the Buy Box helps increase sales and rankings.

EHP CONSULTING AMAZON improve conversion rate BSR improvement buy box dominance marketing competitive

4. Keep Improving

Getting to the top is hard. Staying there is harder.

Check your data regularly.
Test images, titles, and keywords.
Watch customer feedback and improve your product quality.

💡 Tip: Bad reviews can ruin your ranking fast. Work with reliable suppliers and inspect products before shipping to avoid defects.

Fueling Social Proof with Reviews

Amazon reviews are the lifeblood of conversion. A customer on the fence will almost always choose the product with more social proof.

Leverage Programs: Aggressively utilize the Amazon Vine Program for new product launches to get those critical first 30 reviews.
Third-Party Tools: Platforms like GetReviews can help you build a compliant funnel to capture more customer feedback and validate their experiences.
Learn the Strategy: Check out EHP Consulting Group’s detailed video guide on advanced strategies for collecting more reviews legally.

Ready to Grow on Amazon?

At EHP Consulting Group, we help sellers rank higher, sell more, and scale faster.

👉 Contact us to audit your Amazon strategy
👉 Learn more about our full Amazon account management services

YouTube Channel Link: EHP Consulting Group on YouTube
TikTok Profile Link: EHP Consulting Group on TikTok
Written By: Jhan Rose Magbanua
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: January 28, 2026