How To Sell on Walmart Canada (Walmart Seller Tips)

If you want more sales, one of the best opportunities right now is Walmart Canada. While many brands focus solely on Walmart.com in the U.S., fewer sellers have tapped into Walmart.ca, resulting in less competition and more room to dominate.

At EHP Consulting Group, we help Walmart sellers scale, manage ads, and even handle Walmart counterfeit removal. In this guide, we’ll walk you through exactly how to start selling on Walmart Canada, plus expert tips to maximize your sales and protect your brand.

Why Sell on Walmart Canada?

Walmart.ca is not just a smaller version of Walmart USA—it’s a rapidly growing marketplace with millions of Canadian buyers. The big difference? There are significantly fewer sellers, which means more opportunity for you to stand out.

For brands and private label sellers, this is a chance to:

Make money on Walmart with less competition.
Reach new international customers without creating a whole new infrastructure.
Drive recurring sales with Walmart ads and optimized listings.
Build brand trust by removing Walmart fakes and stopping counterfeiters.

According to Walmart Marketplace Canada, the platform has been growing year over year, with a strong focus on expanding its base of third-party sellers. That means sellers who get in early have a huge advantage.

Two Ways to Start Selling on Walmart Canada

1. Expand From Your U.S. Seller Account

If you’re already approved on Walmart.com (U.S.), expanding into Canada is simple:

Log in to your Walmart Seller Center account.
In the top-right corner, click the option to Add Canada.
Follow the steps to create your Canadian listings.

Approval is fast if you’re already selling in the U.S.

2. Apply Directly to Walmart Canada

If you’re not yet approved in the U.S., don’t worry—you can apply directly to Walmart Canada.

Go to Walmart Canada Marketplace.
Click Request to Sell.
Fill out the application form and submit your business details.

Once approved, you’ll have access to Walmart’s Canadian marketplace, giving you a strong foothold before the competition grows.

Walmart Seller Tips to Drive More Sales

Getting approved is just the first step. To drive Walmart sales effectively, you need the right strategies.

Optimize your listings. Use relevant keywords, professional images, and engaging bullet points.
Leverage Walmart PPC ads. Working with a Walmart PPC expert can help you run profitable campaigns that push your products to the top of search results.
Focus on customer service. Fast responses and accurate inventory management can improve your seller performance score.
Enroll in Walmart Fulfillment Services (WFS). According to Walmart Fulfillment Services, sellers utilizing WFS experience higher visibility and improved conversion rates.

At EHP Consulting Group, we specialize in Walmart advertising, from PPC setup to ongoing optimization. Our clients consistently see growth by running data-driven ad campaigns.

Protecting Your Brand: Removing Fakes and Counterfeits on Walmart

One challenge of selling on Walmart (like Amazon) is dealing with counterfeit sellers who list fake versions of your products. Fake listings don’t just steal your sales—they damage your brand reputation.

If you’ve ever wondered how to remove fakes on Walmart, here’s what you should know:

Walmart has a reporting process for counterfeit products. You can submit claims through the Walmart Brand Portal.
Documentation is required (trademark, copyright, or proof of authenticity).
Walmart sellers can work with a Walmart counterfeit removal expert (like EHP Consulting Group) to streamline the process.

We’ve helped brands in Florida and across the U.S. prevent counterfeit products from being sold on Walmart. If you need Walmart expert help in removing unauthorized sellers, our counterfeit removal services can protect your business.

Walmart Seller Training (Free Resource)

Did you know Walmart offers free training for sellers?
Simply search “Free Walmart Seller Training” in Google, or access the Walmart Seller Academy. It’s a powerful resource that walks you through listing setup, advertising, and advanced sales strategies.
We recommend every seller—and their team—go through this training to fully understand Walmart’s ecosystem.

Why Work With a Walmart Consultant?

While Walmart has great training resources, many sellers don’t have the time to:

Spend hours on hold with Walmart support.
Troubleshoot listings that aren’t showing.
Manage Walmart PPC campaigns.
Handle counterfeit removal cases.

That’s where a Walmart consultant can save you time and help scale your business faster. At EHP Consulting Group, we provide:

Complete account management (listings, inventory, and support calls).
Walmart advertising expert services (PPC & DSP campaigns).
Counterfeit removal on Walmart for brand protection.
Strategic consulting to help you dominate both the U.S. and Canada marketplaces.

Walmart Canada is one of the most underutilized e-commerce opportunities today. With fewer sellers, loyal Canadian customers, and Walmart investing heavily in its marketplace, the time to expand is now.

Whether you’re trying to make money on Walmart, drive more sales through Walmart ads, or protect your brand from Walmart fakes, you don’t have to do it alone.

👉 Need help selling on Walmart? Contact EHP Consulting Group today and let our team of Walmart experts manage your growth, advertising, and counterfeit removal so you can focus on running your business

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