How To Sell Supplements on Walmart

Selling dietary supplements online is a massive opportunity, and Walmart Marketplace offers a direct line to millions of health-conscious consumers. But unlike selling t-shirts or coffee mugs, listing supplements on Walmart requires navigating a specific and rigorous approval process. It’s a restricted category for good reason—Walmart is committed to customer safety and regulatory compliance.

Don’t let that discourage you. Getting approved is achievable if you approach it strategically. This guide will walk you through the essential steps, focusing on the single most important factor for success: establishing your brand’s legitimacy through the Walmart Brand Portal.

Establish Brand Legitimacy with the Brand Portal

Before you do anything else, understand this: Walmart prioritizes brand owners. The most critical step in the entire approval process is enrolling in the Walmart Brand Portal. This platform is how Walmart verifies that you own your brand and have the authority to manage its presence on the marketplace.

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To enroll, you must have an active, registered trademark for your brand with the United States Patent and Trademark Office (USPTO). There is no way around this. Securing Brand Portal approval is the key that unlocks the rest of the process, as it signals to Walmart that you are a serious, legitimate business and not just a third-party reseller.

Create Your Supplement Listing (to Get an Item ID)

This may seem counterintuitive, but your next step is to create your product listing in the Seller Center, even though you know it won’t go live. Go through the process of adding your supplement, filling in all the required details, from titles and descriptions to images.

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Once you submit it, the listing will be flagged and show an error message indicating that you need approval to sell in a restricted category. This is expected. The primary goal of this step is to generate an official Item ID for your product. You will need this ID for your approval request.

Open a Strategic Support Case for Approval

With your Brand Portal approval secured and your Item ID in hand, it’s time to formally request permission to sell. Navigate to the Seller Center help section and open a new support case. How you frame this case is crucial.

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When you submit your request, be sure to include the following key pieces of information:

State that you are Brand Portal approved. Lead with your strongest asset. This immediately tells the support agent that you have already passed a major verification milestone.
Provide the Item ID of the supplement listing you created in the previous step. This gives them a specific product to review for approval.
Follow the correct case submission path. Look for categories related to “item is unpublished,” “seller eligibility,” or “restricted categories” to ensure your request is routed to the correct department.

Prepare Your Compliance Documentation

While Brand Portal approval is the most significant factor, you must still ensure your products and documentation are fully compliant. All dietary supplements sold on Walmart must adhere to the Federal Food, Drug, and Cosmetic Act (FD&C Act) and all FDA regulations.

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This means your labels, marketing copy, and all listing content cannot make claims to diagnose, cure, mitigate, treat, or prevent any disease. Have your compliance documents ready, such as proof of FDA registration or letters of authorization, in case Walmart requests them. While some sellers report getting approved without submitting these, being prepared will prevent delays if you are asked to provide them.

Follow Up with Persistence

After you submit your case, the waiting game begins. Don’t let your request get lost in the queue. If you don’t hear back within a reasonable timeframe, follow up on your case professionally and politely. E-commerce platforms deal with a high volume of requests, and persistent, professional follow-up can often be the difference between a stalled application and a successful approval. Keep your communication concise and reference your case number in every interaction.

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Written By: Ahzel P. Miral
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: February 3, 2026