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On TikTok Shop, catching a customer’s eye is only half the battle. The real test is turning that curiosity into a purchase, and high shipping fees often stand in the way. Since the platform thrives on impulse buying, even a small additional cost can cause shoppers to abandon their carts. The easiest way to overcome this? Offer free shipping and watch your conversions soar.
According to e-commerce expert Josh Hackett, Founder and CEO of EHP Consulting Group, implementing a free shipping promotion is one of the most effective levers you can pull to increase your conversion rate, a key component of the e-commerce services his firm provides. It reduces friction in the buying process and makes the decision to purchase easier for the consumer. Fortunately, setting it up is a straightforward process you can complete in just a few minutes.
Here’s your step-by-step guide to enabling free shipping across your entire TikTok Shop.
1. Navigate to the Marketing & Promotions Hub
Your journey begins in the TikTok Seller Center. Once you’ve logged into your account, locate the main navigation menu on the left-hand side. Click on the “Marketing” tab. This will take you to the central hub for all promotional tools available for your shop. In some layouts, you might find this under a “Promotions” tab directly. The key is to get to the “Promotional tools” section.
2. Locate and Create a Shipping Promotion
Within the promotions dashboard, you’ll see several options for creating discounts and offers. Scan the page for the “Shipping Fee Discount” or “Free Shipping Promotion” tool. These are designed specifically to manage how you cover shipping costs for your customers. Once you’ve found it, click the “Create” button to begin building your new offer.
3. Configure Your Promotion Settings
This is where you define the rules for your free shipping offer. You have full control over how and when it’s applied.
- Promotion Name: Give your campaign a clear, internal name, such as “Storewide Free Shipping” or “Q4 Holiday Shipping.” This is for your reference only and will not be seen by customers.
- Promotion Period: Set the duration of the offer. For an “always on” strategy to maximize conversions, select the “Indefinite” option. Alternatively, if you’re running a specific campaign for a holiday or sales event, you can set a specific start and end date.
Conditions: Set the criteria a customer must meet to qualify. For the broadest impact, set “No criteria” to make free shipping available to everyone on every order. You can also get more specific by requiring a minimum spend (“Orders over $50”) or a minimum item count (“3 or more items”).
- Scope: Choose which products the promotion applies to. To enable it across your entire store, simply select “All products.”
4. Publish Your Free Shipping Offer
After you’ve reviewed all your settings and are satisfied with the configuration, it’s time to go live. Click the “Publish” or “Submit” button to activate the promotion. Your free shipping offer will now be active on your TikTok Shop for the duration and under the conditions you set. Customers will see the “Free Shipping” tag on your eligible products, a powerful visual cue that encourages them to click and buy.
Pro-Tip: Use Targeted Free Shipping Promotions
While storewide free shipping is a powerful catch-all strategy, you can also be more strategic. By creating a “Targeted Free Shipping Promotion,” you can select specific products to receive the offer. This is an excellent tactic for several scenarios:
- Promoting New Products: Generate buzz and encourage early sales for a new item.
- Boosting High-Margin Items: Absorb shipping costs on products where your profit margin comfortably covers them.
- Clearing Out Old Inventory: Incentivize the purchase of slow-moving stock to make room for new items.
By mastering this simple tool in the Seller Center, you can eliminate a major point of friction in the checkout process, boost your conversion rates, and turn more viewers into loyal customers. For sellers eager to learn more advanced tactics, dedicated courses can be the next step. For bespoke strategy development, don’t hesitate to contact us for a consultation.
Written By: Janine Alaban
Email: [email protected]
Website: http://www.ehpconsultinggroup.com
Number: 925-293-3313
Date Written: February 5, 2025
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